Year in Review: Michael Fuyala, Bauer Media
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Michael Fuyala, head of digital at Bauer Media, has to say.
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Browsing: News
The latest agency news, campaigns and client wins (and losses) making headlines across Aotearoa.
Year in Review: Alex Lawson, Carat
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Alex Lawson, general manager at Carat, has to say.
Year in Review: Deborah Pead, Pead PR
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Deborah Pead, founder and chief executive officer of Pead PR, has to say.
Year in Review: Ben Goodale, JustOne
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Ben Goodale, managing director at JustOne has to say.
Year in Review: Bridget Lamont, Countdown
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Bridget Lamont, Head of Brand Marketing at Progressive Enterprises, has to say.
Year in Review: Paul Catmur, Barnes, Catmur & Friends Dentsu
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Paul Catmur, managing partner and executive creative director, Barnes, Catmur & Friends Dentsu, has to say.
Year in Review: Leon Wratt, MediaWorks
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Leon Wratt, MediaWorks group content director of music, has to say.
Year in Review: Steve Bayliss, Foodstuffs
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Steve Bayliss, group general manager of marketing at Foodstuffs, has to say.
Year in Review: Spencer Bailey, Facebook
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Spencer Bailey, head of Facebook New Zealand, has to say.
Year in Review: Simon Coley, Karma Cola
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Simon Coley, co-founder of Karma Cola has to say.
Year in Review: Shayne Currie, NZME
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Shayne Currie, managing editor at NZME, has to say.
Year in Review: Andrew Reinholds, OMD
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Andrew Reinholds, managing partner at OMD has to say.
Year in Review: Fiona McLeod, CreateMe
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Fiona McLeod, managing director at NZME’s CreateMe, has to say.
Year in Review: Hilary Barry, TVNZ
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what TVNZ’s Hilary Barry has to say.
Brands offer up seasonal safety suggestions
As offices wind down and the summer sun takes full effect, a number of brands are giving timely warnings to drink responsibility and stay safe.
Year in Review: Jordanna Murray, Microsoft New Zealand
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Jordanna Murray, Microsoft New Zealand’s Windows and Surface product marketing manager, has to say.
Year in Review: Fletch, Vaughan and Megan, ZM
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what ZM’s Fletch, Vaughan and Megan have to say.
Year in Review: Lyndsey Francis, TVNZ
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Lyndsey Francis, general manager of content solutions, at TVNZ has to say.
The Last Post: the comfort of old shoes
After his first year as editor of StopPress and NZ Marketing, Damien Venuto reflects on the unexpected connections between old shoes, creativity and The Rocky Horror Picture Show.
The Social Club on where influencer marketing is heading next in New Zealand
As ad blockers hide more traditional forms of advertising and consumers disengage with brands preaching to them on social media, influential individuals are providing an important link to consumers. We talk to The Social Club co-founders Justin Clark and Georgia McGillivray on how they’re connecting brands with eyeballs in New Zealand and where the industry is heading in 2017.
FCB’s chief executive Brian van den Hurk announces his retirement
Brian van den Hurk does ‘a John Key’ and announces his he’s retiring from FCB New Zealand.
Stuck on ideas? Enter the 360 virtual reality shower
The One Show bring you brainstorming—without the bath.
Spark scales a mountain of delays, opens three more courts for The Boroughs
Over two years since first announcing the project, Spark is finally nearing the completion of The Boroughs, its project to bring five high-tech basketball courts to Aucklanders across the city.
Saatchi & Saatchi Design Worldwide shuts local office, staff moves on
After a decade of giving brands and products award winning looks, Saatchi & Saatchi Design Worldwide closed its doors at the end of October. We take a look at the closure and where the team are now.
Top ten most-read StopPress stories of 2016
It goes without saying that every year has its highs and lows, and as we over at StopPress look to wind down the last 365 days with a tipple and a cheer, it’s also time for us to look back at which stories really managed to hit the mark in 2016.
Index is giving Tinder users a dose of inspiration
In a time of countless listicles, city guides and review websites, an app by two 23-year-olds aims to cut through all the clutter and offer a curated guide to New Zealand’s Super City. Index, founded by George Howes and Alex Brown, is an app that profiles the top picks for cafés, restaurants, stores and even date ideas, and it’s taking off thanks to another app: Tinder.
Newsroom secures Holden as first sponsor—UPDATED
Newsroom, the news website being launched by Tim Murphy and Mark Jennings, has secured car brand Holden as its first founding partner.
Podcast #6: Colleen Ryan on what it takes to change people’s minds
In our latest podcast, we chat TRA head of strategy Colleen Ryan about how we can crack through the wall of stubbornness and encourage consumers to change their minds about things.
Air New Zealand set to choose its media agency, OMD, PHD and Carat slog it out
One of the biggest media pitches of the year is set to reach its conclusion, with OMD, PHD and Carat thought to have been battling for the Air New Zealand account over the past few months.
Ads of the Week: 13 December
Round of applause to Paspaley Pearls, Spark and Rebel Sport.
Resn and HP team up to visualise sound
Synesthesia, or the stimulation of one sense triggering another sense, is a rare and fascinating condition for most people. But thanks to HP’s latest campaign with Wellington-based digital agency Resn, sight and sound have finally become one.
FCB Red’s Curt Munk on the future of shopper marketing
With so many marketing channels vying for shoppers attention, The Register spoke to Curt Munk, head of strategy at FCB’s retail strategy division, FCB Red, about the needs of the modern-day shopper, shopper marketing myths, effective advertising and 2017 trends.
Clemenger Group melds Auckland arms of Touchcast and Proximity into Colenso BBDO
Clemenger Group chief executive Jim Moser this week confirmed the consolidation of the Auckland-based teams at Proximity and Touchcast under the Colenso BBDO brand. So what does this mean for the Wellington arm of Touchcast? And is there still room for digital specialists in an integrated world?
Paspaley Pearls and Special Group team up for another epic adventure
Pearl adorned jewellery has typically been thought of an accessory for older women. However, in a new ‘Life Needs Adventure’ campaign via Special Group, Australia’s Paspaley Pearls hopes to change that perception and showcase its jewellery to a younger audience.
Puppy or bagel? Nike gets real about what’s stopping people from running
Nike is hoping to motivate people to get off their screens and go for a run with a dose of reality.
Reyka Vodka gets personal this Christmas
While brands are getting into the Christmas spirit by wishing their fans a happy holiday, none are quite as dedicated as the Icelandic vodka brand Reyka Vodka, which over two hour-long videos live streamed on Facebook wished every Icelander a happy holiday.