The latest agency news, campaigns and client wins (and losses) making headlines across Aotearoa.
Vodafone DreamLab, which launched in New Zealand last week, is encouraging people to donate their phone’s processing power to help fast-track cancer research. In a campaign by FCB, it’s showing Kiwis all they need to do is download the DreamLab app and turn it on while their phones charge overnight.
On Friday night, journalists from around the country gathered to celebrate excellence in their practice – and there was plenty on show, with 355 finalists across 68 categories. The big winners on the night were The Weekend Herald and the New Zealand Herald’s Matt Nippert.
Last night, a sell-out crowd of just under 1000 keen New Zealand media personalities came together for the 2018 Commercial Communications Council Beacon Awards, in association with NZME. In what was a celebration of the industry’s best work from the past year, the Viaduct Events Centre turned it on as the media industry leered up for the annual celebration.
We sit down with NZME’s chief digital officer Laura Maxwell to talk about Driven, YUDU, and OneRoof platforms.
MediaWorks has appointed Dave Hine as chief digital officer and Glen Kyne to chief customer officer. The moves reflects a redesign in the business ensuring its digital offerings, user environment and client experience is at the core.
With just one week to get your entry in for the 2018 TVNZ-NZ Marketing Awards, make sure you’re up to date with the new sector, excellence and individual awards, including Best In-House Marketing and Long-Term Agency Partnership.
Idealog’s Design Series Event is fast approaching, and will feature talks from design deity Peter Haythornthwaite, Method Agency’s managing director Sam Ramlu, craftsman, sculptor and educator Carin Wilson, and RCG’s associate director Andy Florkowski, live painting from up-and-coming artist Jake Feast, as well as the grand reveal of the winner of our Blunt + Generator Umbrella experiment. With just over a week to go, now is a great time to get tickets.
Last night, the country’s top radio talent ventured to Auckland’s Shed 10 to celebrate the best in the business at the NZ Radio Awards. And the big winners on the night were Mai FM and Mike Hosking, winning Station of the Year – Network and Best Talk Presenter – Breakfast or Drive.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Lotto, Hell Pizza, Spark and Lewis Road Creamery give a nod to the matriarchs of the nation.
Y&R has added Burger King’s creative to its roster, in a move that sees the fast food brand consolidate its media and creative agencies under one roof.
Radio New Zealand’s radio results are out, and RNZ National has dropped into third place for its weekly cumulative audience behind The Edge and The Breeze.
Electrolux Vacuums NZ has brought back its fanboy Filip to promote the new Pure i9 robotic vacuum.
A round of applause for Southern Cross Travel Insurance, Speight’s, Tourism New Zealand, Flooring Xtra and I Love Ugly.
Watties has launched its new 50 percent less sugar campaign, reassuring consumers that its baked beans and spaghetti are gassier, yummier and messier than ever.
The way consumers are spending is constantly evolving, to reflect that, Mazda has switched to target the new ‘experience preferring’ generation with an automotive retail experience centre.
Clothing brand I Love Ugly has released a new campaign featuring pint-size kids dishing out some hard love and sassy advice about life.
Adshel New Zealand is adding 60 screens to its Adshel Live network as it steps into phase four of its digitisation strategy. The additional screens will take the national digital roadside network to 283 screens by the end of the year.
Southern Cross Travel Insurance is encouraging people to tap into their sense of adventure in a new trans-Tasman campaign by True.
Tourism New Zealand has released its latest campaign with quirky New Zealand comedian Rhys Darby heading up a rigorous investigation alongside Prime Minister Jacinda Ardern to find out why Aotearoa can’t be found on maps around the world.
This week, Stuff changed its nine major daily newspapers from broadsheet to compact size. StopPress spoke to Bernadette Courtney about why now was the right time for the company, what the change means and the transition into her new role of editor-in-chief – newsrooms.
DDB has added the Warehouse Stationery account to its roster, which already included The Warehouse account.
With just over two weeks to get your entry in for the 2018 TVNZ-NZ Marketing Awards, make sure you’re up to date with the new sector, excellence and individual awards, including Best In-House Marketing and Long-Term Agency Partnership.
Former managing director of 99 now medical cannabis entrepreneur Paul Manning has a chat with Idealog about his new company, Helius Therapeutics, and the opportunities for entrepreneurs who are keen to get involved in this new sector.
There were a lot of ups to celebrate as the first radio survey of the year was released yesterday. We take a look at the top performers and how 2018’s set to be a bigger year than last for many.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Flooring Xtra is offering New Zealanders ‘style by the square metre’ in its first campaign with Y&R since their partnership in January.
The first results of the GfK Radio Survey of the year are out and it appears the industry has a lot to celebrate as 85 percent of the New Zealand population (10+) tunes into the radio each week. That’s 3.63 million New Zealanders.
Whittaker’s and Assignment Group are marking New Zealand Music Month by joining forces with up-and-coming local musician/songwriter Jasmine Balmer to create an edible chocolate record.
The Warehouse Group (TWG) has appointed Omnicom Media Group (OMG) as the single media strategy and buying partner for its family of brands: The Warehouse, Warehouse Stationery, Noel Leeming and Torpedo7.
Congratulations to Lotto, 2 degrees, Instant Finance and Nova.
A giant pear-shaped lamb cutlet butchered Auckland’s rush hour traffic this morning causing motorists to salivate at a dangerous rate. The chop was commissioned by Beef + Lamb New Zealand in honour of National Lamb Day, with the company taking it on a tiki tour of New Zealand.
Speight’s and its tagline ‘Good on Ya Mate’ are back on screens like you’ve never seen before. It’s worked with DDB to create a contemporary take on its classic ads with dancing men front and centre.
Over the weekend Colenso BBDO and Special Group took home respective awards at the APAC Effies in Singapore. Colenso was named runner-up Agency of the Year and both agencies contributed to a haul of five gold, one silver, and four bronze gongs.
It’s no walk in the park measuring an audience in today’s ever-fragmenting media climate. While radio was once a stylish, yet clunky looking box taking up a decent portion of the living area, surrounded by Mum, Dad and their rosy-cheeked 2.5 children, now, we can access radio almost anywhere, anytime, through a range of devices. We tune in to GfK’s Deb Hishon and TRB’s Peter Richardson about how radio audience measurement works, how it stacks up to other media measurement systems, its challenges and what sort of insights GfK’s survey results offer.
Businesses can now easily direct consumers from Instagram straight to its site with the launch of Instagram Shopping. The updates to the popular app now open more opportunities for retailers to connect with online followers.