Ads of the Week: 15 May
Whittaker’s, Vodafone, Lotto, Genesis and Holden show us how it’s done.
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Browsing: News
The latest agency news, campaigns and client wins (and losses) making headlines across Aotearoa.
Holden continues its shift away from Westies and granddads with focus on modern explorers
Holden has been on a mission to shift perceptions of the brand and appeal to a broader range of drivers, particularly females, with its array of cars. And its latest campaign to launch the new Commodore, the model the brand has become synonymous with, is focusing on ‘modern explorers’.
Southern Cross Health Society wants Kiwis to live their healthiest lives
Southern Cross Health Society is encouraging Kiwis to take a break from the busy and take their lives back in a new brand platform by True and MBM.
Nigella Lawson goes one hundred years into Whittaker’s past
Nigella Lawson is back on the screens for Whittaker’s and in this spot, she’s taken a step back in time to where it all started and how it got to where it is today—two new caramel products.
Netflix and cheat: Spark provides a confession space for Netflix cheaters
It’s a trend that’s showing no sign of slowing—Netflix cheating, or more specifically, watching a show ahead of the person or people you’re supposed to be watching with. To help Netflix cheaters make things right, Spark and Colenso BBDO have created a website giving the self-indulgent and guilty characters a space to confess and apologise for their behaviour.
Vodafone and FCB call on Kiwis to sleep in to help cancer research
Vodafone DreamLab, which launched in New Zealand last week, is encouraging people to donate their phone’s processing power to help fast-track cancer research. In a campaign by FCB, it’s showing Kiwis all they need to do is download the DreamLab app and turn it on while their phones charge overnight.
Voyager Media Awards 2018: Weekend Herald continues to dominate
On Friday night, journalists from around the country gathered to celebrate excellence in their practice – and there was plenty on show, with 355 finalists across 68 categories. The big winners on the night were The Weekend Herald and the New Zealand Herald’s Matt Nippert.
Beacons 2018: PHD Media, FCB and MediaWorks clean up in successful and slightly smoky night
Last night, a sell-out crowd of just under 1000 keen New Zealand media personalities came together for the 2018 Commercial Communications Council Beacon Awards, in association with NZME. In what was a celebration of the industry’s best work from the past year, the Viaduct Events Centre turned it on as the media industry leered up for the annual celebration.
Listen: Laura Maxwell on NZME’s venture into recruitment, automotive and property
We sit down with NZME’s chief digital officer Laura Maxwell to talk about Driven, YUDU, and OneRoof platforms.
MediaWorks continues its redesign with two senior appointments
MediaWorks has appointed Dave Hine as chief digital officer and Glen Kyne to chief customer officer. The moves reflects a redesign in the business ensuring its digital offerings, user environment and client experience is at the core.
TVNZ-NZ Marketing Awards 2018: Entries close in one week, see the new (and improved) categories
With just one week to get your entry in for the 2018 TVNZ-NZ Marketing Awards, make sure you’re up to date with the new sector, excellence and individual awards, including Best In-House Marketing and Long-Term Agency Partnership.
Bringing to life a magazine: get your tickets to Idealog’s Design Event featuring Peter Haythornthwaite, Sam Ramlu, Carin Wilson and more
Idealog’s Design Series Event is fast approaching, and will feature talks from design deity Peter Haythornthwaite, Method Agency’s managing director Sam Ramlu, craftsman, sculptor and educator Carin Wilson, and RCG’s associate director Andy Florkowski, live painting from up-and-coming artist Jake Feast, as well as the grand reveal of the winner of our Blunt + Generator Umbrella experiment. With just over a week to go, now is a great time to get tickets.
Radio Awards 2018: Mike Hosking takes talk crown, Mai FM top of the pops
Last night, the country’s top radio talent ventured to Auckland’s Shed 10 to celebrate the best in the business at the NZ Radio Awards. And the big winners on the night were Mai FM and Mike Hosking, winning Station of the Year – Network and Best Talk Presenter – Breakfast or Drive.
The Compendium: 11 May
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Mother’s Day 2018: Who is sending commercial messages of love
Lotto, Hell Pizza, Spark and Lewis Road Creamery give a nod to the matriarchs of the nation.
Y&R adds Burger King’s creative to its roster
Y&R has added Burger King’s creative to its roster, in a move that sees the fast food brand consolidate its media and creative agencies under one roof.
Radio results: RNZ National audience in third place, station remains king of news
Radio New Zealand’s radio results are out, and RNZ National has dropped into third place for its weekly cumulative audience behind The Edge and The Breeze.
Electrolux Vacuums NZ and Filip introduce the Pure i9 robotic vacuum
Electrolux Vacuums NZ has brought back its fanboy Filip to promote the new Pure i9 robotic vacuum.
Ads of the week: 8 May
A round of applause for Southern Cross Travel Insurance, Speight’s, Tourism New Zealand, Flooring Xtra and I Love Ugly.
Watties lets it rip in new campaign
Watties has launched its new 50 percent less sugar campaign, reassuring consumers that its baked beans and spaghetti are gassier, yummier and messier than ever.
A virtual test drive: Mazda opens immersive retail showroom
The way consumers are spending is constantly evolving, to reflect that, Mazda has switched to target the new ‘experience preferring’ generation with an automotive retail experience centre.
Kids lecture on life and passion for I Love Ugly campaign
Clothing brand I Love Ugly has released a new campaign featuring pint-size kids dishing out some hard love and sassy advice about life.
Adshel steps into phase four of its digitisation strategy
Adshel New Zealand is adding 60 screens to its Adshel Live network as it steps into phase four of its digitisation strategy. The additional screens will take the national digital roadside network to 283 screens by the end of the year.
Southern Cross Travel Insurance gets travellers eager for their next adventure
Southern Cross Travel Insurance is encouraging people to tap into their sense of adventure in a new trans-Tasman campaign by True.
Tourism New Zealand ad investigates why New Zealand is being left off world maps
Tourism New Zealand has released its latest campaign with quirky New Zealand comedian Rhys Darby heading up a rigorous investigation alongside Prime Minister Jacinda Ardern to find out why Aotearoa can’t be found on maps around the world.
A chance to reimagine the paper: Stuff’s Bernadette Courtney on the change to compact and her new role
This week, Stuff changed its nine major daily newspapers from broadsheet to compact size. StopPress spoke to Bernadette Courtney about why now was the right time for the company, what the change means and the transition into her new role of editor-in-chief – newsrooms.
DDB picks up Warehouse Stationery account
DDB has added the Warehouse Stationery account to its roster, which already included The Warehouse account.
TVNZ-NZ Marketing Awards 2018: Entries close 18 May, see the new (and improved) categories
With just over two weeks to get your entry in for the 2018 TVNZ-NZ Marketing Awards, make sure you’re up to date with the new sector, excellence and individual awards, including Best In-House Marketing and Long-Term Agency Partnership.
Listen: Paul Manning on the challenges and opportunities of New Zealand’s cannabis industry
Former managing director of 99 now medical cannabis entrepreneur Paul Manning has a chat with Idealog about his new company, Helius Therapeutics, and the opportunities for entrepreneurs who are keen to get involved in this new sector.
Radio results: The Edge bounces back, The Breeze blows up and Newstalk ZB refuses to be knocked down
There were a lot of ups to celebrate as the first radio survey of the year was released yesterday. We take a look at the top performers and how 2018’s set to be a bigger year than last for many.
The Compendium: 4 May
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
A 70s look, terracota tiles or vinyl? Flooring Xtra explores different styles in new TVC
Flooring Xtra is offering New Zealanders ‘style by the square metre’ in its first campaign with Y&R since their partnership in January.
Radio Week: radio results are out showing radio’s performance is up
The first results of the GfK Radio Survey of the year are out and it appears the industry has a lot to celebrate as 85 percent of the New Zealand population (10+) tunes into the radio each week. That’s 3.63 million New Zealanders.
Tastes as sweet as it sounds: Whittaker’s creates chocolate record for NZ Music Month
Whittaker’s and Assignment Group are marking New Zealand Music Month by joining forces with up-and-coming local musician/songwriter Jasmine Balmer to create an edible chocolate record.
TWG and OMG: The Warehouse Group appoints Omnicom Media Group as its single media agency
The Warehouse Group (TWG) has appointed Omnicom Media Group (OMG) as the single media strategy and buying partner for its family of brands: The Warehouse, Warehouse Stationery, Noel Leeming and Torpedo7.
Ads of the week: 1 May
Congratulations to Lotto, 2 degrees, Instant Finance and Nova.