The latest agency news, campaigns and client wins (and losses) making headlines across Aotearoa.
Back in April, NZ Marketing magazine/StopPress and the Marketing Association called for the country’s master marketers to submit their entries to the 2018 TVNZ-NZ Marketing Awards. We can now unearth the entries that showed the judges a wealth of strategic brilliance, creative excellence and impressive commercial results as we announce the 2018 finalists.
These companies showed us how they put their tools to use and have made it through as finalists in the 2018 TVNZ-NZ Marketing Awards.
New Zealand Story has released the first three ‘Inside Stories’ for its ongoing series promoting Aotearoa – the Global Film, Ingenuity Film, and Food & Beverage Film. Each video is fronted by a range of highly acclaimed individuals including tech entrepreneurs, scientists, inventors and famous actors, and aims to bridge a narrative about New Zealand that isn’t hobbits, the All Blacks and beautiful landscapes to the rest of the world.
Special Group will soon be putting its mark on the ‘100% Pure New Zealand’ campaign after Tourism New Zealand appointed the agency to work on a project for it.
The second instalment of findings from last month’s StopPress/TRA survey are out. We asked readers for their opinions on everything from the effectiveness of recent campaigns to the most under-rated marketing disciplines, and this time we look at what they think is currently most under-rated by marketers.
At StopPress, our goal is to showcase the best work from and the most interesting issues in the marcomms industry. But we’re largely leaving our editorial view out of it this time and letting the analytics do the talking with a new section dedicated to social media success: The StopPress + Zavy Social Scoreboard.
Countdown’s busting out all the rhymes in a new brand platform, its first campaign by Y&R with support from Ogilvy Media.
Robert Harris is telling the story of its founder Bob, with the help of BC&F Dentsu in a colourful, caffeine-fuelled campaign.
Following news of Go Media being awarded the Metlink media partnership with the Greater Wellington Regional Council (GWRC), StopPress touched base with general manager Simon Teagle to hear how the OOH company is faring and how its future is lit up by digital sites.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
TVNZ has launched its campaign for Wellington Paranormal, the mockumentary created by Taika Waititi and Jemaine Clement.
Colenso BBDO has decided to go against the grain and put the title of its newest creative director, Max McKeon, up for debate by adopting whatever title StopPress readers choose.
The Radio Bureau is bringing radio advertising expert Ralph van Dijk to New Zealand for a free seminar, in Auckland and Wellington, to help creatives and copywriters make the most out of client radio campaigns.
Be who you want to be, but don’t make a song and dance about it.
FCB is showing it believes in the power of brand building by promoting its work and Cultural Codes in local media.
This year at Cannes, a Grand Prix was awarded in every category but one (Pharma), and two categories, Film and Outdoor, awarded two winners each. We take a look at the standout work
A round of applause for Jetstar, Countdown and the Office for Seniors.
Jetstar’s helped old bandmates play together again its latest campaign via BC&F Dentsu.
Saatchi & Saatchi has been appointed as the agency for the Ministry of Justice’s anti-money laundering initiative alongside Starcom, which won the media component of the pitch.
A round up of what companies have done following the birth of Neve, the daughter of Prime Minister Jacinda Ardern and her partner Clarke Gayford.
Hot from the printers, the latest issue of NZ Marketing arrived on our desk this week and will soon be on its way to subscribers. Examining all things media, its 100 pages take a look at what’s hot, what’s not, what’s changing and what the future might looks like.
Over the weekend, Colenso BBDO saw Gold once again, as it collected its second, this time for Pedigree’s ‘The Child Replacement Programme’.
The New Zealand Government’s Office for Seniors and FCB marked World Elder Abuse Awareness Day with a print campaign hidden behind crosswords.
The Nielsen National Readership Survey figures for Q2 2017 – Q1 2018 have been released with good news for some and a bumpy ride for others.
Overnight, it was a great haul of Bronze and Silver Lions for DDB, alongside Lions for Y&R, FCB, Clemenger BBDO and Ogilvy.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Following the news that FCB has lost the Volkswagen account to DDB and Paper Plus to Contagion, the agency has said goodbye to a large number of staff.
Last night, DDB, Y&R and The SweetShop collected their first Lions while Colenso’s ‘SelfiStix’ for Pedigree continued its winning streak.
Paralympian Cameron Leslie has lent his prosthetic legs to a health and safety campaign to New Zealand seafood company Sanford with an important message of identifying workplace risks.
While we slept, Colenso BBDO added to its gong collection, with four Lions awarded to Pedigree’s ‘SelfiStix’. Saatchi & Saatchi also made the scoreboard with a Bronze Lion and New Zealand’s success looks to continue with more finalists announced.
Paper Plus is thought to have moved its creative and media accounts to Contagion after more than five years with FCB.
TAB’s ‘Wake up a Winner’ campaign by Y&R and MBM wants New Zealanders to get involved in the hype and excitement surrounding the Football World Cup, despite the time difference with Russia.
Take a bow TAB, Beehive, Electric Kiwi and Air New Zealand.
Volkswagen’s creative account has returned to DDB without a pitch in a move that will see the agency part ways with BMW and Mini. Update: DDB was offered the account as it will be moving into the Giltrap HQ.
For its latest campaign, Air New Zealand helps in the transportation of native New Zealand takahe as part of the Department of Conservation’s recovery programme.
Colenso BBDO is the first New Zealand agency to make it onto the winner’s board with a Bronze Lion picked up in the Health and Wellness category. It’s since received six mentions in shortlists overnight alongside FCB, DDB and Saatchi & Saatchi.