Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

Independent power company Electric Kiwi’s new TVC gently takes the mickey out of dubious benefits claimed in the power industry.

The Dominion Post is running a teo reo Maori masthead to celebrate the Maori New Year.

With great data, comes great responsibility, or in the case of the GDPR, great regulations. Sarah Pollock tales a look at GDPR, what it means for New Zealand companies and hears advice from Marketing Association CEO Tony Mitchell.

Drive past Ogilvy’s Parnell offices and you’ll notice a new look logo on show through the windows. In the wake of Ogilvy’s global announcement of a “re-founding” to serve as an integrated creative network, the New Zealand arm has rebranded accordingly.

When NZ Marketing checked in with New Zealand’s out of home industry in its 2017 Media issue, it posited that perhaps the biggest challenge was audience measurement, with little progress having been made in introducing an industry-wide standard to measuring viewership, as Australia did in 2018. How has this changed? Graham Medcalf finds out.

Les Mills International has launched a new global campaign focusing on individuals mindsets as they do group fitness classes.

NZSki, Mitre 10, Les Mills and ASB show us how it’s done.

Z Energy is testing the agency waters and is thought to have put a number of accounts up for review.

Sealord, Phantom Labs, PHD and Ogilvy have combined to give a helping hand to commuters around the country by encouraging them to pick their own herb garnishes.

Specialist domestic violence prevention charity Shine is looking for a “strategic, creative and values-aligned” agency to help with its annual fundraising campaign ‘Light It Orange’.

Earlier this year, we asked industry insiders to share their thoughts on the challenges and changes facing advertising. Hear what they had to say and their solutions to some of the problems.

NZSki has unveiled three new campaign videos for each of its ski fields; The Remarkables, Mt Hutt, and Coronet Peak. It’s part of a wider strategy to give each mountain its own identity and is the first NZSki campaign since 2002. It aims to re-establish its position as a manager of each of the three mountains.

People who like Signs of the Times might also like Auckland’s Cornwall Park. Parks. Green (at least hopefully) grass, tall trees, fresh(ish) air, (relative) peace. Signs. Words and pictures on them. Sometimes moving images. Of varying sizes. Also, dogs. Furry. Occasionally loud. Like to sniff things. 11/10 would pet again.

Speight’s has launched a campaign extension called ‘Cheers Beers’ which allows Kiwis to thank their mates for good deeds with a personalised box of 12 Speight’s Gold Medal Ales.

Following KFC UK’s chicken shortage, the Colonel returns to screens there for the first time in 40 years.

Look at that, a listicle. Ask anyone in content marketing and they’ll say lists are great at getting clicks. It’s good advice. The world is full of it. But how do you find that great advice? How do you know who to trust? How do you stack the deck to get the best possible results from agencies and consultants? Michael Goldthorpe, managing partner of Hunch, starts with how you don’t.

As part of Idealog’s coverage of Vivid Sydney, editor Elly Strang headed along to Semi-Permanent Sydney to soak in some creative inspiration from heavyweights in the creative fields. One of those was none other than Nike’s vice president of creative concepts, Tinker Hatfield. Here’s some key takeaways on design from the man himself.

ATEED, New Zealand AIDS Foundation, Pak’nSave, and New World show us how it’s done.

Meridian has highlighted its support for KidsCan’s school programmes by using puppets to share stories of children’s experiences.

Auckland Tourism, Events and Economic Development (ATEED) has released a new campaign encouraging domestic tourists to experience and discover the region’s culinary offering during winter.

A new campaign released by the New Zealand Aids Foundation (NZAF) aims to flip the script on HIV, and encouraging men to stay safe, test often and treat early, as well as drop their load to end HIV.

Advertising has always been a dogfight with every agency aggressively competing with all the others in the market. But Damien Venuto discovers some of the dogs are now adopting a pack mentality as they fight for survival against a bigger enemy.

For our next issue of NZ Marketing magazine (on sale in June), we’re getting in on the listicle action by selecting the best of the bunch in the media business. While the editorial team puts their heads together to figure out who and what comes out on top, we need avid readers with their fingers on the pulse to vote for their favourite magazines, TV shows, radio brands, media companies, visionaries and more. Voting closes 6 June.

Pedigree is bringing dogs and their owners closer together by highlighting their shared passion for food.

It’s the 10 year anniversary of Stickman for Pak’nSave, and Foodstuffs has released an ad to celebrate the milestone.

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

Dominic (Dom) Quin is joining the Foodstuffs New Zealand team as group general manager of marketing and customer experience, replacing Steve Bayliss who is leaving after seven years with the company.

At first glance, the release of MediaWorks’ financial figures this week shows an organisation treading water but slowly moving upwards towards the dry land of profitability. On the surface, a net loss after tax of $5.7 million is not the result hoped for but with the perspective of a loss in the previous year of $14.8 million, the progress is significant.

Mazda and 99 are continuing to brandish the brawny BT-50 ute, showcasing its multiple uses from beach trips to boat transport and transporting beastly trevally.