Same tools, different results: 2018 TVNZ-NZ Marketing Awards Finalists Announced

Back in April, NZ Marketing magazine/StopPress and the Marketing Association called for the country’s master marketers to submit their entries to the 2018 TVNZ-NZ Marketing Awards. We can now unearth the entries that showed the judges a wealth of strategic brilliance, creative excellence and impressive commercial results as we announce the 2018 finalists.

• The full list of finalists can be found below or at marketingawards.stoppress.co.nz/features/2018-finalists. 

“Not surprisingly, plenty of the big names that regularly feature at these awards have made it through again, but it’s always great to see new companies being rewarded for their marketing efforts and, following the changes we made to this year’s categories, we received an 8% increase in the number of unique entrant companies entering the awards and a 25% increase in the number of unique finalist companies making this year’s cut,” said Ben Fahy, editorial director/publisher, ICG Media. “There is some very impressive thinking and execution among the finalists. And I know the judges have some difficult decisions ahead of them.”

With the first round of judging complete new convenor of judges Michael Friedberg said “the competition this year was tough, but I am delighted to see a number of finalists making it through multiple times as well as some new entrants together with our regular candidates all vying for the top honors in this year’s awards”.

Leading the way with six finalist nominations are JH Whittaker & Sons (including as a finalist in the Rookie Marketer of the Year category), Air New Zealand and the Health Promotion Agency (one of their entries is alongside the Stroke Foundation). NZME and BP Oil New Zealand both have five finalist entries and the New Zealand Automobile Association and AA Insurance are also in the running with four finalist entries.

The TVNZ-NZ Marketing Awards celebrate the talent and success of the New Zealand marketing industry. Now in its 27th year, it is the only awards programme that recognises the business benefits of strong marketing strategies. They are supported by premier sponsor TVNZ, principal sponsors Adshel, Energi, and category sponsors BrandWorld, GrownUps, Mailshop, Nielsen, SkyKiwi.com, The Radio Bureau and TRA.

Tickets are now on sale for the usual sell-out awards evening take place on Thursday 13 September at the Cordis, Hotel, Auckland. Bookings can be made online at https://www.marketing.org.nz/marketingawards18. 

SECTOR AWARD FINALISTS

Company	Marketing Initiative
Advisory.Works	Succession Strategy – B2B DM Campaign
Air New Zealand	Project Blackout / Air New Zealand
Air New Zealand – Airpoints	Airports: Delivering a Best-in-Class Loyalty Programme Experience by Going Beyond Communications
Auckland Council	Let’s Bin the Bag!
Auckland Council	Safeswim
BP Oil New Zealand	Putting the Service Back in Service Station
CERT NZ	Get Cyber Smart! Cyber Smart Week: 27 November – 1 December 2017
Contiki	Contiki Squad
Fly Buys	Fly Buys Crew Education and Advocacy
FMG	FMG Advice Worth Listening To
Genesis	Genesis: The Start of Something New
Goodman Fielder	Vogel’s ‘What Do You Bring to the Table’
Health Promotion Agency	Depression.org.nz Small Steps Towards Wellbeing
Health Promotion Agency	Oral Health Campaign – Baby Teeth Matter
Health Promotion Agency and The Stroke Foundation of New Zealand	Stroke FAST Campaign
Hunting & Fishing New Zealand	Hunting & Fishing New Zealand
J H Whittaker & Sons	Let Us Take You To A New Chocolate Destination
Life Flight	We Couldn’t Wait to Save Lives
Lion	Return of the Mac’s
Lion	Speight’s Summit Ultra
Mercury	Mercury – EVIE
Ministry for Primary Industries/Biosecurity New Zealand	MPI – Dropping the bomb on Myrtle Rust
Movember Foundation	Movember
New Zealand Automobile Association and AA Insurance	AA Home Response
New Zealand King Salmon	Regal Manuka Smoked Salmon
New Zealand Racing Board (TAB)	TAB Melbourne Cup Season
NZME	Audiences Captured – NZME Trade Marketing Campaign Two x finalist
NZME	Discover More – The Relaunch of nzherald.co.nz Consumer Campaign
NZSki	Early Bird Campaign
Prostate Cancer Foundation NZ	Blue September 2017
Restaurant Brands – KFC	KFC Super Rugby & Epic Fan Box
Samsung Electronics NZ	Samsung Data Drive
Sealord	Be Like a Fish Campaign
Skinny	Skinny
Smales Farm Management	The B:HIVE @ Smales Farm
T&G Global	T&G Global Hot Potato
The Warehouse	The Warehouse – Delivering Better Value Everyday
TSB Bank	TSB Brand Relaunch
Vector and Auckland Council	Vector Lights on Auckland Harbour Bridge

EXCELLENCE AWARDS FINALISTS

Company	Marketing Initiative
Advisory.Works	Succession Strategy – B2B DM campaign
Air New Zealand	Air New Zealand & Kiwibank Credit Card Rebrand
Air New Zealand	Air New Zealand Airpoints – Building New Zealand’s Most Member-Centric Loyalty Programme
Air New Zealand	ANZ Visa Business Airpoints Card Launch
Air New Zealand	Project Blackout / Air New Zealand
bcg2	Bags Not
BP Oil New Zealand	BP and Surf Life Saving NZ: In it for life. Together. Two x Finalists
BP Oil New Zealand	Putting the Service Back in Service Station Two x Finalists
Contiki	Contiki Squad
Dimension Data New Zealand	Dimension Data Volvo Ocean Race Sponsorship
Earthwise Group	Glow Lab Natural Skincare
Engineering New Zealand	Engineering New Zealand
Fisher & Paykel Healthcare	Brand Health – From the Inside Out
Flooring Xtra	#flooringxtrafeeling Two x Finalists
Fly Buys	Fly Buys Crew – Engagement and Advocacy
FMG	FMG Advice Worth Listening To
Harrison Grierson	Harrison Grierson HG+ME
Health Promotion Agency (HPA)	Quitline Pacific “Wrap it in Honey” Two x Finalists
Health Promotion Agency (HPA)	Smokefreerockquest 2017
Independent Liquor NZ	House of Peroni at Volvo Ocean Race – Auckland Stopover
J H Whittaker & Sons	Nigella! I Was Just Passing…
J H Whittaker & Sons	The Collaboration Behind The Collaborations
J H Whittaker & Sons	Toffee Milk Chocolate: Nearly 90 Years in the Making
J H Whittaker & Sons	World Class Chocolate from Porirua
Lion	Speight’s Summit Ultra
Masterpet NZ	Black Hawk NZ Two x Finalists
MediaWorks	Dancing With the Stars: Dance Off!
Mercury	Mercury – EVIE
Mercury	Mercury and FCB
Movember Foundation	Movember Two x Finalists
New Zealand Automobile Association and AA Insurance	AA HOME
New Zealand Automobile Association and AA Insurance	AA Home Response Two x Finalists
New Zealand Racing Board (TAB)	SMARTER ACQUISITION: The Science of Acquiring the BEST Customers
New Zealand Racing Board (TAB)	TAB Training
New Zealand Trade and Enterprise	New Zealand Loves France
nib	nib Direct to Consumer
No Ugly	NO UGLY
NZME	Discover More – The Relaunch of nzherald.co.nz Consumer Campaign
NZME	OneRoof Product Launch
NZSki	Early Bird Campaign
NZSki	Mt. Hutt Early Bird Campaign
Powershop NZ	Powershop – Pack to the Future
Powershop NZ	Switch Your Mates
Restaurant Brands – KFC	KFC Super Rugby & Epic Fan Box
RUN	RUN + Niue Tourism
Samsung Electronics NZ	Samsung Data Drive
sKids – Safe Kids In Daily Supervision	sKids
Smith&Smith® / Belron® / Media Co Global / Mime Analytics	Smith&Smith® / Belron® partnered with Media Co Global / Mime Analytics
Spark	Spark Diversity
Subaru of New Zealand	Subaru and Barnes, Catmur & Friends Dentsu
Subaru of New Zealand	Subaru of New Zealand
T&G Global	T&G Global Hot Potato
TAB	The TAB Apprentice
Tertiary Education Commission	Oompher Web Series Two
Tonkin + Taylor	Tonkin + Taylor Customer Experience Programme
TRA	TRA Two x Finalists
TRACK New Zealand	Air New Zealand and TRACK – Creating a Nation of Airpoints Addicts
Trustpower	Trustpower Multi-Product Bundling
Trustpower	Trustpower/Gunroom
TSB Bank	TSB Brand Relaunch
TVNZ	Stop: Watch the Commonwealth Games
Vector and Auckland Council	Vector Lights on Auckland Harbour Bridge Two x finalists
Vodafone Warriors	Vodafone Warriors – Be the Tribe

INDIVIDUAL AWARD FINALISTS

Nominee	Nominee Company
Briana Millar	Tonkin + Taylor
Brittany Damon	Stuff
Hannah Gray	J H Whittaker & Sons Ltd
Michelle Anderson	The Warehouse Group
Rebecca Barnett	Loyalty NZ
Sarah Williams	Spark NZ
Simon Jarvis	New Zealand Racing Board (TAB)
Tom Belson	All Blacks Tours
Wal Dumper	Subaru of New Zealand

The 2018 TVNZ NZ Marketing Awards is proudly supported by the following sponsors:

Premier sponsor:

TVNZ’s all about sharing the moments that matter to New Zealanders. Each day we reach more than 2 million viewers – in lunchrooms, lounge rooms, bedrooms and on whatever device they carry around. Whether we’re breaking news, following adventures, sharing stories, or simply putting smiles on faces, we’re all about doing it better, smarter and on more screens.

TVNZ is honoured to partner with the TVNZ-NZ Marketing Awards to celebrate the industry’s brightest lights. The Awards give us an opportunity to acknowledge the hard work and outstanding achievements of a thriving industry.

Principal sponsors:

As a leading out-of-home media company, Adshel allows advertisers across Australia and New Zealand to connect, engage and influence commuters where they work, live, shop and play. Formed in 1997, Adshel is wholly owned and operated by HT&E.  We’re now one of the most recognised names in street furniture and a key player in the out-of-home media market, reaching 82% of New Zealanders.  Looking ahead, Adshel will continue to lead the market in innovation and insights with a world-first national digital street furniture network and industry-leading consumer research programs. Expanding our portfolio into data and geo-targeting solutions, we’re always searching for the next big thing in out-of-home, ensuring we offer advertisers new and robust ways to reach, engage and impact their audience. We’re New Zealand’s only national street furniture provider and we’ve got the scale, flexibility, creativity and innovation to drive results. 

Energi is a specialist shopper marketing agency. They truly understand shopping, and they know how to generate demand for their clients through a mix of shopper behaviour insights, and creative ideas that attract attention, and build a competitive advantage throughout the path to purchase.

Category sponsors:

BrandWorld is a world leader in visual content marketing through its platforms Family Health Diary and Discover etc. plus its many bespoke offerings, including Made-to-Match and Food in a Minute. We specialise in telling stories that resonate with consumers; creating cost effective, non-traditional advertising solutions that can be repurposed and used effectively from the large screen to mobile and everything in between. Our work has won countless marketing awards and has often boosted product sales beyond even the most optimistic client’s expectations.

GrownUps is New Zealand’s largest online lifestyle magazine, social club & brain training hub for the active 50+ audience. Started in 2006, GrownUps regularly has over 160,000 monthly visitors and is over 140,000 members. With over 8,500 items and unique articles available across Travel, Health, Leisure, Family, Money, Entertainment, Recipes etc, visitors also find new friends, enter discussions, enter competitions, receive great offers and also play a myriad of games & puzzles – all free.

Mailshop provide a solution to all your print, mail and marketing communication needs. With a team of talented specialists who have worked across a wide range of industry categories, we deliver exceptional brand and communication solutions that exceed client’s expectations. From offset to digital printing through to large format posters, POS material and direct marketing campaigns, we take care of your project from concept to completion. Our business model includes faster and better decisions, project management and cost control. We also offer storage and fulfilment services so you really are covered. There is no greater joy than seeing a happy client and we have plenty! Most of our clients have been with us for years. We want you to be one of them.

With a presence in 100+ countries, Nielsen’s mission is to provide clients with the most complete understanding of what consumers watch and buy. The consumer’s world is changing at an unprecedented speed where media and commerce are colliding. We are focused on innovating to stay ahead of evolving market trends, allowing us to provide our clients with usable, practical and meaningful tools that help them make strategic business decisions every day. Nielsen is uniquely positioned to drive performance management solutions for our clients around the globe.

Skykiwi is the most influential Chinese language media in New Zealand, which includes content creation, social, video, and events. It has been in the market for over 17 years. Skykiwi not only reaches over 90 percent of the Chinese community in New Zealand, it also reaches millions of Chinese in China.

New Zealand has more radio frequencies per capita than any other country in the world. The good news is that gives advertisers exceptional opportunities to target both niche and national audiences – but it can make the campaign planning process a little daunting! That’s where The Radio Bureau comes in. A single source for radio advertising, we help advertisers navigate – and optimise – the New Zealand audio landscape. We take pride in working alongside advertising agencies and their clients to provide the most comprehensive, effective and impartial radio solutions possible.

TRA is an insight agency. We use intelligent analysis to put people at the heart of the organisations we work with. We make extensive use of research, data analytics, information design, strategy and culture to identify opportunities for businesses to grow. But the distinguishing feature of our work is our knowledge of human behaviour.

 

The TVNZ NZ Marketing Awards is run as a partnership between the Marketing Association and NZ Marketing Magazine and StopPress.co.nz, published by ICG Media.