Cannes 2018: highlights from day five

Overnight, it was a great haul of Bronze and Silver Lions for DDB, alongside Lions for Y&R, FCB, Clemenger BBDO and Ogilvy. 

 Media

Steinlager’s Fight For Territory took home a Bronze, as well as a Bronze each for Y&R’s Apocalypse Steve Hansen and DDB’s Re: Scam.

Direct

DDB took home four Lions in the Direct Category – Girls Break Up Icecream picked up a Bronze Lion, while three Silvers were awarded to Steinlager’s Fight For Territory.

 PR

DDB’s Re: Scam took a Silver Lion and there was a Silver Lion for Vodafone’s Say It Tika (FCB). The Give Nothing to Racism featuring Taika Waititi took home a Bronze for Clemenger BBDO Wellington, it was a Bronze Lion for the Ogilvy’s ‘world’s most successful recruitment video, and also a Bronze Lion for DDB’s Fight For Territory.  

Social and Influencer

Another Lion for the New Zealand police’s ‘world’s most successful recruitment video’ with a Silver in the social and influencer category.

 

Creative Effectiveness

Colenso BBDO’s Child Replacement Programme has been shortlisted. There were 161 entries. 

Sustainable Development Goals

Ogilvy’s ‘world’s most successful recruitment video’ for NZ Police has been shortlisted twice, with Colenso BBDO on the shortlist for DB Export Beer Bottle Sand, out of 896 entries. 

There were no New Zealand agencies shortlisted for the Product Design and Innovation categories. 

It was also announced that MediaCom was named Media Network of the Year. 

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