Hot from the printers, the latest issue of NZ Marketing arrived on our desks this week and will soon be on its way to subscribers. Examining all things media, its 100 pages take a look at what’s hot, what’s not, what’s changing and what the future might look like.
The Hot List
Back for another year, we, and the people, pick the best of the bunch in New Zealand’s media industry. From radio and TV shows, to magazines, production companies and products, see who made the list.
Big, beautiful; branding: is the high-end TVC a relic of the past?
Has digital made the TVC a thing of the past? Jonathan Cotton takes a look at the value in beautiful high-end productions.
Follow the Money
As advertising flows away from traditional channels towards large tech firms, the old business model of selling space around the news is creaking. How are publishers and broadcasters keeping the lights on—and continuing to shine light in dark places? Erin McKenzie dives into the local news media feed and finds plenty of experiments, but no simple answer to the funding conundrum.
What does it mean to be a New Zealander in 2020?
True’s Janisa Parang on the “new New Zealand”: what’s changed, what it means for businesses and brands, and what New Zealand looks like.
Who is winning the war for the consumers’ mind? NZ Marketing analyses and critiques the channels.
The sweet spot between idiot and expert
Simon Bird takes an academic look at the hype surrounding emerging technologies.
Spark’s Sarah Williams on the brand’s evolution in media.