Tourism New Zealand campaign educates on responsible camping
Tourism New Zealand and MBIE have created an integrated campaign directly targeting campers to help educate and encourage responsible camping this summer.
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Browsing: News
The latest agency news, campaigns and client wins (and losses) making headlines across Aotearoa.
New Zealand Twitter trends for 2018
A place for sharing news, opinions and pictures of your cat, we take a look at the trends and most tweeted about on New Zealand Twitter for 2018.
TVNZ-NZ Marketing Awards 2018 best utilities/communications: Genesis shines bright
It’s difficult for a company to stand out in a crowded marketplace, and not let itself deteriorate among the pressure of its competitors. While Genesis was beginning to age, it decided to breathe new life and purpose into its brand with incredible results.
Ads of the Week: 11 December
A round of applause for Lotto NZ, Auckland City Mission and Pak’n Save.
Top 10 websites 2018–UPDATED
Nielsen has released the sites visited by the most New Zealanders this year and it’s no surprise Google and Facebook remain in the top two spots.
TVNZ-NZ Marketing Awards 2018 best technology: Samsung Electronics NZ
After the global PR disaster of the failed Samsung Note 7, Samsung Electronics NZ’s marketing team wanted to make sure it could communicate directly with customers, and not rely on third-party retailers. We take a look at this year’s best technology.
Stuff partners with Māori Television and SkyKiwi
Stuff is set to increase its coverage of stories that matter to Māori and the New Zealand Chinese community through content sharing agreements with Māori Television and SkyKiwi.
Ooh Media adds Adshel’s assets to its offer
Adshel’s assets are now being rebranded to Ooh Media, following the two companies merging earlier this year.
Radio New Zealand up year-on-year despite summer season drops
Radio New Zealand has achieved year-on-year growth in the last GfK results for 2018 – despite the numbers dropping considerably from previous results this year. StopPress talked with RNZ head of radio and music David Allan about the year that was, and what’s to come in 2019.
The Compendium: 7 December
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
TVNZ-NZ Marketing Awards 2018 best public sector: Auckland Council
While Auckland’s beaches and harbours may look pristine, this isn’t always the case as contaminants can make their way into the water. So, Auckland Council launched a clever initiative to keep swimmers safe and informed. We take a look at this year’s best public sector.
DDB named Spikes Asia New Zealand Agency of the Year
DDB New Zealand been named the Spikes Asia New Zealand Agency of the Year.
Top 10 television programmes 2018
News, sports and Hyundai Country Calendar remain at the top of New Zealanders’ television viewing schedules – but the Royal Wedding in May wasn’t far behind.
Lotto New Zealand creates joyful Christmas reunion
Lotto New Zealand has released a follow-up to its ‘Amoured Truck’ spot, with characters Ray and Sateesh reunited in a Christmas surprise.
TVNZ-NZ Marketing Awards 2018 best B2B: Fly Buys
Creating a nationwide team has been key in unlocking Fly Buys’ most important resource: its brand partners’ staff on the frontlines. We take a look at this year’s best B2B.
Conquering the digital curriculum: Voluntari.ly calls for design and tech workers to help Kiwi kids and teachers
A bunch of New Zealand’s top tech education figures have come together to create Voluntari.ly, a platform for workers to pass along their skills and resources to students and teachers to help tackle digital education. And this weekend, a hackathon is taking place in Auckland to help build the platform to transfer these skills on.
Maritime New Zealand campaign influenced by tales of salvage and survival
One man’s struggle for survival at sea has inspired Maritime New Zealand’s latest campaign.
Kiwis challenged to handle the jandal for Blackmores campaign
A new out-of-home campaign for Blackmores New Zealand pushes creative boundaries to boost engagement between brands and audiences as oOh!media launches immersive and interactive game, Jandalball.
Ads of the Week: 4 December
Round of applause to Hello Fresh, Warehouse Stationery and Barkers.
TVNZ-NZ Marketing Awards 2018 best retail: The Warehouse
After three decades of consistent sales and bargains, The Warehouse took the plunge and introduced a new low-price strategy in an effort to stabilise the business model and win back the trust of once-loyal customers. We take a look at this year’s best retail.
PHD gets motivated for Movember, reflects on what the month means
PHD Group has rounded out Movember with a record number of moustaches grown, and funds raised, to support awareness for men’s health.
Made For Life: Barkers’ declaration of intent
With the knowledge that the fashion industry is a major contributor to environmental waste, menswear brand Barkers has developed a new campaign that sets out the brand’s motivations and values for the future.
WREDA highlights popular 2018 moments for Wellington Advent Calendar
Wellington is counting down to Christmas with a digital snow globe for Wellington Regional Economic Development Agency’s (WREDA) annual Wellington Advent Calendar.
Māori TV top boss Keith Ikin resigns
Māori Television’s chief executive, Keith Ikin, has told staff he will resign at the end of the year.
Radio survey: The Rock boasts biggest growth, More FM’s numbers drop but it remains stable
With the final radio results of the year out, it brings with it the news that New Zealand radio is in a good place. With 3.32 million New Zealanders (10+) tuning into commercial radio each week, MediaWorks and NZME have reason to celebrate. We break down the results to see how The Rock, Rhema and Newstalk ZB had great performances while The Sound and More FM lost some footing.
Clemenger Group’s Perceptive and Sapien to merge
Customer intelligence agency Perceptive has announced a planned merger with behavioural science agency Sapien. Both agencies are part of the Clemenger Group.
The Compendium: 30 November
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Office decorations could prove valuable for KidsCan
Earlier this week, an artwork owned by American Express auctioned off for $38,000 with proceeds going to KidsCan. Now, businesses are being encouraged to see if their offices are home to items that could be donated to charity.
Oh my reindeer: Air New Zealand helps create the nicest Christmas ever
An accidental email has a good outcome for this year’s Christmas as Air New Zealand helps naughty kids make it onto Santa’s nice list.
Kiwibank casts net for creative agencies
Kiwibank has announced a search for creative agencies to support the next phase of its growth.
Zavy + StopPress Social Scoreboard: Air New Zealand’s new plane attracts the likes
In the lead up to Christmas, activity is ramping up and observing the trends on the Zavy Social Scoreboard over the past month, Air New Zealand has maintained its lead.
MediaWorks and QMS NZ propose merger
MediaWorks and QMS Media Limited have entered into a heads of agreement for a proposed merger of QMS Media’s New Zealand out-of-home, production and digital media business (QMS NZ) and MediaWorks’ radio, TV and digital business
Radio survey four: The Edge once again biggest commercial station
The fourth GfK commercial radio survey has been released today, showing 3.59 million New Zealanders aged 10+ listen to radio each week.
Copper Brand Experiences, MKTG and Fuse see gold at PREScom Awards
Last night, at Sky City’s Bar Twenty-One, New Zealand’s PR, brand experience, events and social media industry professionals celebrated the best campaigns from the last year at the inaugural PREScom Awards.
Creative industries short film: man digs a hole, people watch him do it
The latest short film from Flying Fish director James Solomon captures the existential anguish of the creative industries with a simple and effective metaphor: a hole.
Testicular Cancer NZ unveils world first ‘Auto Ball Checker’ via FCB
Testicular Cancer New Zeland and FCB have launched the ‘Testimatic’, the world’s first ‘Auto Ball Checker’ – a device that allows men to have their testicles checked for irregularities and lumps without the awkwardness of being face-to-face with a doctor.