2degrees and TBWA team up

2degrees has announced the appointment of TBWA.

About the appointment, 2degrees chief brand and insights officer Roy Ong says: “In the last week, we’ve had a sharp focus on the task at hand. It’s an important decision to get right. We’re proud of who we are: a challenger brand which has transformed how Kiwis communicate every day, a fabulous team and an awesome set of values that guide how we work. 

“TBWA showed us a super talented team, that is excited about delivering great things, together. They’re passionate and hungry to make a difference for our business. They were with us at the start when we launched, and we’re delighted they’ll be by our side in 2019 as we celebrate our 10th birthday.”

The appointment follows Vodafone moving its account to DDB, meaning DDB had to part ways with 2degrees.

2degrees will now be working with TBWA’s partnership of Catherine Harris, managing director of TBWA Group, and Shane Bradnick, chief creative officer.

Bradnick joined TBWA in October, from DDB.

Earlier this year, DDB rolled out a new ‘Second Nature‘ brand campaign for 2degrees.

At the centre of the campaign is the idea of communication being second nature and it’s translated into a 60-second brand ad as well as shorter business category and retail spots.

At the time, Bradnick told StopPress the feeling of effortless communication is brought to life in the spot through the way it was shot, with a sense of natural momentum and laconic storytelling.

DDB was appointed to the 2degrees account in September last year.

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