TBWA\New Zealand has announced Shane Bradnick as its new chief creative officer across TBWA, Digital Arts Network (DAN) and Eleven PR.
Bradnick is set to join TBWA from his current role as DDB's executive creative director.
The new role will be Bradnick's second stint in the global TBWA network – he spent nearly three years as an art director at TBWA\South Africa in the late 1990s. During his five years as executive creative director at DDB, DDB Auckland was New Zealand's most awarded agency at Cannes and was named Effectiveness Agency of the Year at the recent Effies. He was behind work for brands including Steinlarger, Speights, McDonald's, Lotto, AA Insurance and Sky NZ.
As well as TBWA\South Africa, Bradnick has worked for M&C Saatchi Sydney and BMF is Sydney, before moving to New Zealand in 2013 to work for DDB.
The news of Bradnick's new position comes after it was announced last week that TBWA\New Zealand executive creative Christy Peacock would be leaving the agency at Christmas.
TBWA Group managing director Catherine Harris says Bradnick fits in the direction TBWA is going, and there will be more appointments to be announced shortly.
"Shane's delivery of brand platforms, his breadth of work across data and digital and the impact of his work has on brand performance is exceptional. [He] brings a very modern outlook to what creative companies can deliver for clients."
Bradnick says working with Harris was a big draw-card for his decision to move back to TBWA.
"I have really enjoyed my time at DDB, made good friends and some great work. I've also learned a lot about the New Zealand market and what clients are looking for from a modern agency. I am looking forward to partnering with Catherine, we share a simple philosophy when it comes to advertising – make stuff that people love, with people you like."
Justin Mowday, DDB New Zealand CEO, says Bradnick had been a part of DDB for five years and it was sad to see him go.
"It’s been an absolute privilege and pleasure to work with Shane. He’s a mate, he’s a talent, and we wish him nothing but success in the future.”
Damon Stapleton, DDB New Zealand CCO, added that he has known Bradnick for almost 25 years.
"We have been through a lot together. He is a friend first and colleague second. We started our careers together. We have always supported each other and that will never change. I wish him and his family only the best.