Vodafone moves creative account to DDB

Vodafone has made a new home for its creative account, moving it from FCB to DDB.

While a big win for the agency, it will see it have to give up the 2degrees account – something the agency’s chief executive, Justin Mowday, told NZ Herald it was reluctant to do so.

However, he said it couldn’t resist the opportunity to work with Vodafone.

The loss will be a hard blow for FCB in the lead up to Christmas, and it follows the loss of the Volkswagen account to DDB, Paper Plus to Contagion, and Noel Leeming’s media account this year. 

The scale of those account losses came to light with news a number of people had been let go from the agency in June. Those departures were followed by chief executive Dan Martin leaving in July.

According to NZ Herald, FCB has recently won “three yet to be announced client wins”.

A recent campaign for Vodafone by FCB saw it look into the future through the eyes of a number of characters.

And last year, FCB worked with Vodafone as it rebranded, and in the ad was a cameo of the lovable protagonist Piggy-Sue

Piggy-Sue, graced the screens in 2015 in a campaign by FCB and has since become a familiar character for the brand.

Piggy-Sue was so popular, Vodafone Ireland created its own version of the campaign.

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