Like all years in the industry, 2018 has seen another series of big brand ads roll out, while other accounts have moved and staff have found new homes. This year in particular, it was the moves at FCB that captured readers’ attention, while 2degrees, NZTA and Trustpower proved the most popular campaigns.
However, nothing saw more clicks than the Hot List 2018, when you took the opportunity to vote for your favourites in media.
Here are your favourite stories from the year.
After nearly 10 years in the market, March saw 2degrees roll out a new brand campaign, via DDB. Driven by the insight that communication is second nature, it explores all the ways in which people, animals and even colour communicate.
Back in February, Paul Manning announced he would be swapping ads for medicinal marijuana as he departed 99 to work with Helius Theraputics. Not only an interesting venture, with Manning’s position in the industry, it was an announcement that captured reader’s attention.
With chief marketing officer Jonathan Waecker stepping into the company in November 2017, this year saw him make his mark with a move to appoint a single media partner to work across all The Warehouse Group’s brands. The search kicked off in January and in May, Omnicom Media Group was appointed as the single media strategy and buying partner for its family of brands: The Warehouse, Warehouse Stationery, Noel Leeming and Torpedo7.
Trustpower’s musical number by Gunroom got StopPress readers clicking. We wonder how many people were humming along to ‘We’ve got the time’ following its launch.
Sam Stuchbury, creative director and founder at Motion Sickness and co-founder of The Social Club, was this year named in Forbes’ 30 under 30 Asia in the ‘Media, Marketing and Adverting’ category. Following the announcement, StopPress asked him to reflect on his journey, the industry and his advice for other young creatives.
FCB said goodbye to a number of staff in June, following news that it lost the Volkswagen account to DDB and Paper Plus to Contagion. While FCB would not confirm the number of staff who were affected, StopPress readers were eager to know about it.
The automotive industry played a game of musical chairs this year, with Volkswagen’s creative account moving to DDB meaning the agency had to let go of BMW and Mini. Making this story particularly interesting is the fact DDB is set to move into the Giltrap HQ on Great North Road.
NZ Transport Agency and Clemenger BBDO have a history of producing impactful ads about safe driving. This year, the ad came with an interesting about mateship and how mates encourage each other to do the right thing.
Not quite a year into his time as chief executive of FCB New Zealand, Dan Martin left the agency in July. News of the departure certainly got StopPress readers commenting and clicking.
We asked you to pick your favourite magazines, TV shows, radio brands, thinkers, brands and news reporters among other categories from the media industry for StopPress and NZ Marketing‘s Hot List and you came out in droves to have your say. We then added in our editorial perspective to chose winners that were published in the magazine and online.