Toby Sellers appointed FCB managing director

FCB New Zealand has announced the promotion of Toby Sellers to managing director, starting his position with immediate effect.

Sellers joined the agency in 2010 as a group account director and has experience both locally and globally having worked at leading agencies both in New Zealand and the UK, across a diverse range of brands.

During his time at FCB he has driven advertising campaigns for many of the agency’s major accounts including Mercury, Samsung, Prime and Testicular Cancer. As a key member of the management team for the past eight years, he has led FCB’s new business program and played a central role in recent wins including Samsung and VTNZ.

Sellers’ passion for producing ground-breaking creative work has also been instrumental in the development of some of FCB’s most globally awarded campaigns including ‘Driving Dogs’ for SPCA/MINI, ‘Call Girl’ for Prime Television and ‘Go Balls Out’ for Testicular Cancer.

Sellers says he welcomes the opportunity to help shape the future of the agency.

“I’ve seen the agency go from strength-to-strength in the last eight years and a lot of that is to do with the incredibly talented people who turn up here every day and love what they do.

“The culture of FCB is unique and this is one of the reasons why we can make great work for our clients, that has a positive impact on their businesses.”

FCB New Zealand chairman Bryan Crawford says the appointment is a natural fit.

“Toby is an outstanding, tireless and trusted leader who, since joining the agency eight years ago, has always shown unwavering positivity and commitment to ensuring our clients get the very best creative work possible. A big driver of Toby’s success is his ability to build enduring relationships and there’s no one better at representing our culture.”

Sellers’ appointment is already the second top job to be filled at FCB this year. The agency announced the appointment of Paul Shale as chief executive earlier in January.

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