Paul Shale to take FCB New Zealand reins as CEO

  • Advertising
  • January 10, 2019
  • StopPress Team
Paul Shale to take FCB New Zealand reins as CEO

FCB New Zealand has announced the appointment of Paul Shale as CEO.

Shale joins FCB from Roadtrippers Australasia, the GPS-tourism martech division of US corporate TH2, where he was CEO. Prior to his position with Roadtrippers, Shale was founder and CEO of Consortium, an Auckland based marketing services agency.

He also has experience in senior New Zealand management roles in several advertising multinationals including Publicis and BBDO, including founding his own agency.

FCB has been searching for a new CEO since its former, Dan Martin, left the agency in July last year. Martin joined the agency in August 2017.

About its new CEO, FCB global vice chairman Bryan Crawford says Shale is creatively driven and has a really good understanding of the New Zealand psyche.

"I’m excited at what Paul will bring to the table, to build on the agency’s continued success.”

Shale founded Consortium in 2003, an agency that was based on a freelance and agile model that employed skills and expertise by project, as well as having full-time staff serving the more traditional advertising clients.

Clients included 42 Below, AUT University, Spark, Yahoo!Xtra, Lightbox, BigPipe, iHug, Charlie’s, Sony, Methven,  Behance, Sara Lee Ito En.

Commenting on his new appointment, Shale says it’s a thrill and privilege to join FCB.

"I’m proud to be joining an agency that genuinely cares for their people and clients, practices authentic integration across disciplines, and is driven by a mandate for diversity and ethical business.”

Shale will start with the agency in early February. 

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Is consolidation the way of the future?

  • Advertising
  • January 18, 2019
  • Caitlin Salter
Is consolidation the way of the future?

The tail end of 2018 brought with it some major announcements between media companies and the booming out-of-home market. Nearly two months since NZME and Go Media enacted their partnership and MediaWorks and QMS Media announced their proposed merger, we have a chat with media agencies to see whether the latest developments are a sign of things to come.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit