
FCB appoints Slade Gill as creative director
FCB has confirmed the appointment of Slade Gill as a creative director.
The latest agency news, campaigns and client wins (and losses) making headlines across Aotearoa.
FCB has confirmed the appointment of Slade Gill as a creative director.
House of Travel’s in-house team has launched a new brand campaign, ‘Better Together’, that uses real customer stories to show the importance of working with a travel agent when booking overseas trips.
Nestlé has launched a campaign to celebrate the iconic Kiwi ‘Original Kiwi Dip’.
DB is making a song and dance about its DB Export Low Carb beer, with an original song and music video called ‘I’m Drinking It For You’ by Colenso BBDO and The Sweetshop.
A round of applause for BNZ, Trade Me, ASB Bank and DB Export.
ASB Bank is celebrating diversity through poetry in its latest ad.
It’s not everyday RNZ rolls out a major brand campaign – the stars have to align and the public broadcaster’s limited advertising budget has to stretch for just the right occasion. This week, for the first time in years, RNZ has launched an out-of-home campaign in Auckland with its creative and media partners, Big Communications and Together.
Bank of New Zealand has introduced two charming characters to teach a lesson about being good with money in a new campaign via Colenso BBDO and Exit Film’s director Glendyn Ivin.
Company directors will need more than basic business accumen to execute leadership while technology becomes more prevalent and shareholders more engaged.
Education New Zealand (ENZ) has appointed Special Group as its creative agency partner for its upcoming global brand refresh.
FCB New Zealand has won the New Zealand Post creative business.
At the beginning of the summer, Monteith’s launched a new partnership with New Zealand Cricket and introduced its beer and ciders to stadiums and cricket ovals. Since January, that offering has evolved into a campaign giving fans the chance to win prizes by taking pictures of their match cups. We spoke to DB’s marketing director Sean O’Donnell about creating the perfect fan experience.
Auckland University of Technology students got the chance to muck in on a major summer outdoor campaign this year, thanks to a partnership with The Business Marketing Group and QMS.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Deals, expansions and acquisitions across the Industry.
Trade Me has given a voice to discarded items in a cheeky new campaign by VMLY&R Wellington and MBM.
For Pride 2019, Spark and OutLine have shone a light on parents of those in the LGBTQIA+ community, with a particular focus on the trans community.
With Investec Super Rigby kicking off this month, Special Group and cricket player Brendon McCullum are helping build excitement with a campaign showing the risks the players take to secure a win.
Deals, expansions and acquisitions across the Industry.
A round of applause for VTNZ, Countdown, Spark and BurgerFuel.
New Zealand’s Flux Animation made an appearance during the Super Bowl, having created an epic commercial for Ram and its creative agency Motive.
Traditional agencies and brand strategists may be a luxury only big companies can afford, but that might be set to change if James Hurman has anything to do with it. After two years in the making, the Previously Unavailable founder has just launched Storytech, an online platform that takes small to medium businesses through an online, do-it-your-self brand strategy process and helps them come out the other end with an exciting story to tell. Idealog talked with Hurman about why New Zealand entrepreneurs and start-ups often struggle to tell – and sell – their story.
Air New Zealand has replaced the divisive ‘It’s Kiwi Safety’ with the company’s 2016 ‘Summer of Safety’ video – citing a partnership with Northland tourism groups as the reason for the switch. Update: Air New Zealand has posted a ‘job ad’ inviting candidates to create their next safety video.
Consumers are feeling good about themselves, despite lingering concerns about the economy.
Digital agency BKA Digital Outfitters has unveiled a new corporate brand identity, Journey. The rebrand elevates the business’ focus on digital for the customer journey includes a new logo, positioning and website.
PHD Group has appointed Nikki Grafton as chief executive officer for the agency’s operations in New Zealand.
Tourism New Zealand is reviewing its media planning and buying agency to support its destination marketing work through a new request for proposal (RFP) notice published today.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
With audience numbers dwindling and a website that was beginning to look aged in a rapidly evolving digital world, The New Zealand Herald knew something had to be done, so it looked to its audience for the answer. We take a look at 2018’s best media/publishing.
Wrestler has transformed Wellington into an interactive virtual reality experience called WellTown, that hopes to immerse people in the city’s atmosphere.
A round of applause for Auckland Transport and Cheers NZ with Foodstuffs (NZ) Ltd.
Deals, expansions and acquisitions across the Industry.
Auckland Transport has called in the help of stuntwoman Zoë Bell to spread the message that ‘no one is invincible’ through a social media campaign.
Dental decay is one of the most chronic childhood diseases in New Zealand, with over 29,000 Kiwi kids having rotten teeth pulled out last year. So, the Health Promotion Agency enlisted a straight-talking, no- nonsense tooth fairy to help Kiwi kids. We take a look at 2018’s best healthcare/beauty.
In the current climate of automation, optimisation and personalisation, transformation is inevitable for organisations around the world. However, there isn’t a one-size- ts-all path. At last year’s Adobe Symposium in Sydney, Erin McKenzie sat down with Westpac senior manager of digital sales and strategy Tessa O’Rorke to hear her thoughts on how the bank is moving into the future with data and building trust alongside capability.
Design Work is a new podcast hosted by New Zealand designer Kate Darby that interviews trailblazing creatives from all over the globe about how they design and how they embrace new modes of working, which will be hosted on Idealog over the coming weeks. The Idealog team sat down with Darby to chat about what inspired her to start the podcast, the gig economy and what it means for designers, and the key lessons she’s learnt along the way while conducting the interviews.