BKA transforms into Journey

Digital agency BKA Digital Outfitters has unveiled a new corporate brand identity, Journey. The rebrand elevates the business’ focus on digital for the customer journey includes a new logo, positioning and website.

The new naming addresses the company’s core values of customer-centric digital experiences. The company will continue to offer web, app, games and software development, while focusing/investing further into technology that drives lead generation and sales for B2C and B2B businesses in automotive, marine, construction and sport.

Old logo, new logo

Managing director Dane Tatana says the new identity is a reflection of 15 years of accomplishments and illustrates how far the company has come and its resolute objective of continual growth and evolution moving forward.

According to Journey, its new name stands for the customer journey and the journey it takes with clients.

“Journey speaks to the core belief that ‘we can service consumers better’, more personalised, more honestly and more engagingly,” reads the release.