Vodafone Warriors chief executive Cameron George has announced a new commercial concept, calling for marketing agencies and interested companies to present a proposal for their brand to get in front of Vodafone Warriors fans at one of the club’s home games.

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

Ahead of Zavy releasing its ‘Understanding the role of social media in driving sales’ white paper, Erin McKenzie talks to Zavy CEO David Bowes about how businesses can make the most of their social media accounts.

“To win in today’s world every business has to transform themselves to become focussed on the customer experience,” said Adobe president and CEO Shantanu Narayen as he took to the stage at the Adobe Summit. What followed was an event about peoples’ purchasing of experiences, not just products. Erin McKenzie shares a few insights from day one at the event.

Facebook is extending its ban on hate speech to prohibit the promotion and support of white nationalism and separatism.

New Zealand-owned electricity retailer Prime Energy has taken to the streets with a new out-of-home campaign via Hello.

A round of applause for Motion Sickness and DDB.

The Association of New Zealand Advertisers and the Commercial Communications Council have released a second open letter to the global advertising and agency community, the next step in their quest to inspire a global change from social media platforms in the wake of the Christchurch terror attack.
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Facebook needs to take accountability for its role in the Christchurch terror attack, which was live streamed on the social media site, the Privacy Commissioner says.

DDB has introduced a new visual identity that the agency says captures the essence of who they are, as well as being an outward symbol of its thinking, work and people.

If the terror attacks on two Christchurch mosques proved anything, it’s that one senseless act can leave a nation in despair. But what does the data tell us about human’s ability to commit acts of love, versus acts of hate? AUT professor Mike Hutcheson reflects on a Twitter experiment carried out years ago that measured just this – and says there’s hope for us yet.

The latest issue of NZ Marketing came off the printers this week and is making its way to our subscribers. Delving into adland, the 96 pages cover the state of your industry in 2019, the challenges it faces and how it’s evolving.

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

Friday 15 March started out as a day of hope in New Zealand. Social media was awash with posts, images and stories about the nation’s teenagers taking to the streets to demand action on climate change. Tens of thousands of school students took part in the demonstrations, which stretched the length of the country from Southland to the Bay of Islands.

However, by late afternoon, social media was filled with a completely different nationwide movement: an outpouring of grief about the Christchurch mosque terror attack.

Deals, expansions, launches and acquisitions across the Industry.

StopPress talks with Sam Fraser-Baxter, editor of arts and culture magazine Hello Zukeen, about self-publishing, the magazine’s nonsensical name and the expectations of print.

Media outlets have begun discussions on how best to cover the court case of the accused Christchurch terrorist without giving him a platform for propaganda.

99 and Colenso BBDO have won the creative and customer experience business for Farmers. The win, after a competitive pitch, sees the advertising account return to 99 after a six-year hiatus.

The Association of New Zealand Advertisers and the Commercial Communications Council have released a joint statement following the role social media played in the events in Christchurch.

Facebook knows who we message, the calls we make and the contacts in our phones, so why aren’t we all closing our accounts? Max Towle investigates.

The crème de la crème of the creative advertising crop was at SkyCity Convention Centre last night to celebrate, compete and collect the fruits of their hard work over the past year.

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

Three years since TV3 became, simply, Three – we sat down with MediaWorks ECD Ant Farac to talk the channel’s latest campaign and how the brand has changed in the last three years.

Only 19 percent of New Zealanders trust the information they read online according to Kantar TNS’ latest research on people’s experience online and trust in the digital space. We take a look at some of the other key findings.

Everybody knows the first five seconds of an ad are crucial to retaining audience – and that’s especially true on YouTube, where longer ads are skippable after the first five seconds. In the platforms annual showcase of the most engaging ads in New Zealand, the YouTube Ads Leaderboard 2018, telcos rule the roost with 2 Degrees and Spark taking up the top two spots.

Chorus has taken a playful look at the genius in Kiwis throughout the country, with a new brand campaign developed by Saatchi & Saatchi, ‘There’s Room for Everyone’.

The WARC Media 100 has been released, recognising the most-awarded agencies in the world. Representing New Zealand on the list are PHD Auckland and DDB Auckland, ranked 8th and 19th respectively.

A round of applause for Chorus, Trade Me and Champions for Change.

Recognised since 1909, International Women’s Day is a day of celebrating just how much women contribute to society, economy and communities. But it’s also a rallying cry, to recognise the work that is left to be done to achieve true gender equality. We take a look at how brands reacted to the annual celebration of womanhood.

Whānau Ora, a government health initiative, is shining the light on the challenges faced by New Zealand whānau, with the launch of a new ‘We Dream’ campaign and refresh of its brand direction and website by Ogilvy.

FCB New Zealand has been awarded the creative business for WorkSafe New Zealand, after a pitch process conducted in Wellington.

While TVNZ was clearing out four hours of prime time to air a heavily-hyped documentary about Michael Jackson’s alleged crimes against children, radio networks here quietly eased his music off the air. It shows the power of social media to spread and shape opinion across borders.

MediaWorks’ 7 Days has a dead serious sponsor lined up for the 2019 season, with a collaboration with maverick life insurance company Partners Life resulting in some black comedy spots.