The latest agency news, campaigns and client wins (and losses) making headlines across Aotearoa.
With Three holding its eleventh consecutive week at the top for the crucial 25-54 demographic, we chatted to head of content Andrew Szusterman about how the lineup is appealing to the masses and what’s coming in the future.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Deals, expansions and acquisitions across the Industry.
In the world of retail advertising, there has been a race to the bottom with an over-reliance on price, sales and discounts. With that
as a background, Graham Medcalf takes a look at how 99 is showing a surprising turnaround and rediscovering the mojo that was apparent in the giddy heights of 2011.
Flight Centre has taken out the prize for most successful post over the past four weeks, while Air New Zealand continues to maintain its lead on the scoreboard.
Creative agency Augusto and 23-year-old film maker and Voices of Hope co-founder Jazz Thornton have joined forces to kickstart a conversation around youth suicide. The duo have recently released Jessica’s Tree, a web documentary series hosted on the NZ Herald and Youtube that examines the last 24 hours of the life of Jessica, one of Thornton’s friends who took her own life. The series carefully balances tragedy and hope, and has been produced by Augusto and directed by Thornton. Here, Thornton and Augusto executive producer Cass Avery talk telling this sensitive story, social advocacy and using a creative medium to create change.
In the midst of New Zealand’s ‘Darkest Day’, Kiwis flocked to news radio, where newsreaders and talk back hosts provided platforms for New Zealanders to vent their distress at the Christchurch mosque terror attacks, and a place for trustworthy news to be processed. The reliability of radio as a trustworthy source of news pushed ratings up, with total audience numbers rising since the final survey of 2018 – combined listening numbers of commercial and non-commercial radio has risen to 3.62 million New Zealanders (10+) tuning in each week, totally 83 percent of the population.
A round of applause to NZME, McDonald’s New Zealand and Les Mills.
The first results of the GfK Radio Survey of the year are out and MediaWorks and NZME have plenty to celebrate with total audience numbers rising since the final survey in 2018.
DDB NZ has announced the appointment of Gary Steele as executive creative director.
A round of applause Mt Ruapehu, Meadow Fresh, Lion Tokyo Dry, Ronald McDonald House Charities and Hauraki.
Ronald McDonald House Charities New Zealand has launched a campaign to help families with a child in hospital away from home.
No matter how late it falls in the calendar, Easter always gets brands hopping to release an annual round of chocolatey, rabbitty content. With this year’s Easter falling late enough to nearly coincide with Anzac Day, brands have had plenty of time since the last public holiday (Waitangi Day) to launch holiday-related ads and social media posts.
Bunnings is to launch a New Zealand version magazine Bunnings Magazine in July, with Lisa Morton appointed as editor.
As part of StopPress’ Production Month, directors from Flying Fish answer questions about inspiration, career highlights and the format of film.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Lion’s Tokyo Dry is blending local and Japanese culture, in a new campaign by DDB featuring Dave Dobbyn’s ‘Slice of Heaven’ recreated in Tokyo.
The finalists for the 2019 Voyager Media Awards were announced earlier this week, with Stuff taking the lion’s share of nominations with a total of 84 nominations across 63 categories. Rival media company NZME goes into the awards with 55 nominations.
Today the TVNZ-NZ Marketing Awards partners, NZ Marketing/StopPress and Marketing Association (MA) officially opened the call for entries to the 2019 Awards.
Mindshare has been appointed as Tourism New Zealand’s global media agency partner.
The Association of NZ Advertisers and the Commercial Communications Council has shared a joint release asking for greater government regulation of social media platforms.
The solo first trip to the dairy is a milestone for any Kiwi kids – and it can be their first taste of independence. Meadow Fresh’s latest campaign celebrates that journey, embracing vulnerability and having the courage to let children have experiences that enable them to grow.
The Sky account remains with DDB after the client met with other agency’s that StopPress believes to be True and TBWA.
Hats off to Wellington New Zealand and Lattitude Homes.
Last month, TVNZ’s Duke celebrated its third birthday. Having been born at a time when the term ‘TV is dying’ was no stranger to headlines, its creation was a confident move from TVNZ, which compared the channel to a lab of experiments. Now, we check in with Duke and TVNZ 2 controller/programmer Edward Kindred to see if that experimenting has paid off and if people have been tuning in or tuning out.
Anthem’s executive director Vincent Heeringa provides his thoughts and insights on what was shared at SXSW about redeeming the digital revolution.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Education New Zealand (ENZ) has kicked off 2019 with plenty to celebrate, after great success at the NZDM Awards was followed by Euan Howden, director of marketing platforms and campaigns, being named the Fearless Marketer at the 2019 Marketo Revvie Award at the Adobe Summit last week. Following the win, we talk to Howden about how ENZ is future-proofing itself with a digital transformation.
As part of StopPress’ Production Month, seven directors from Curious Film answer questions about inspiration, career highlights and the format of film.
Self-titling your business often seems like the simplest way to intertwine your products with your own identity. But is it still this simple after your business grows and takes on its own meaning? Courtney Devereux finds out what having to uphold the reputation of a brand 24/7 really means.
Wrestler co-founder and chief executive Ben Forman has slipped into the 2019 Forbes Asia 30 Under 30 list at the ripe old age of 29. Forman is one of only six New Zealanders to make the list this year, and the only Kiwi in the media, marketing & advertising category. We chat to him about life as a young CEO and his vision for the future.
Spark New Zealand has announced Simon Moutter has resigned from his positions as managing director and as a director of the company.
A round of applause for Subaru, House of Travel and Countdown.
We take a look at April Fools’ pranks from New Zealand and around the world.
Banking and automotive brand categories were the biggest spenders on online video ads in February according to digital ad format data released by Standard Media Index (SMI). The data, which will be published each month, also showed display and production digital ad formats received the biggest share of digital ad spend for February.
At Adobe’s Summit 2019, technology, particularly how businesses can take advantage of it, was the great topic of focus. One of the speakers who really got attendees talking was AR and VR futurist Cathy Hackl, who joined the summit to talk about the different realities of the future and what they mean for businesses.