The latest agency news, campaigns and client wins (and losses) making headlines across Aotearoa.
The NZ Transport Agency’s latest road safety campaign ‘Let Driving Distract You’ positions the car as a chance to escape the noise of messages, notifications and distractions offered by your cell phone.
Kaitiakitanga, or guardianship of the land, is the founding principle behind solar energy company Solarcity’s latest campaign ‘Grid for Good’.
We’ve given the mic to the industry’s future leaders. Kate Hobbs, an account manager at Rainger & Rolfe, shares her thoughts on adland.
The first thing to know about creative digital agency Resn is they aren’t just famous in New Zealand. They’re renowned worldwide. But what are we saying? Anyone who knows anything about Aotearoa’s design community already knows what legends they are. Which is why it’s only fitting for global managing director and executive creative director Rik Campbell and Steve Le Marquand to win the John Britten Black Pin at the most recent Best Design Awards – because they are among the very best.
Scientists say that 5G is safe, but a small, vocal group of people insist it causes cancer. Susan Strongman speaks to two of the rollout’s most rowdy opponents.
Almost half of ANZ shoppers say they have abandoned their shopping carts due to poor customer experience according to new research by Adobe – so it’s no surprise CX was a popular talking point at last week’s Adobe Symposium in Sydney. Erin Mckenzie attended the event and wraps up day one.
Two Auckland-based industry professionals have banded together to start a new boutique agency, Some Damn Agency, officially launching on Monday 1 July.
The Step Up Sky Tower Stair Challenge offers a rare opportunity for the general public to access the Sky Tower’s 1,103 stairs, all in support of Leukaemia & Blood Cancer New Zealand (LBC). LBC has partnered with Auckland-based agency Chemistry to shout about the event.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
We’ve given the mic to the industry’s future leaders. Josh Reiri-Allen, a senior digital manager at Carat New Zealand, shares his thoughts on adland.
The results of the second GfK Radio Survey for 2019 are out and MediaWorks and NZME both have plenty to shout about, as commercial radio continues to assert itself as a dominant media with New Zealand audiences.
Part of its mission to introduce carnivores to meat-free options, Hell Pizza has taken customers by surprise with its latest meat-free concoction: the meat-free Burger Pizza.
A round of applause to Tower Insurance, Lotto NZ and AA Smartfuel.
The Spinoff has announced the launch of The Spinoff Members, a new venture for the company and a first for a New Zealand media brand.
Reading your insurance policy shouldn’t be like reading another language filled with jargon, according to the latest campaign from Tower Insurance by BC&F Dentsu.
Little Giant has today become Isobar New Zealand, completing its transition into the global agency network.
Lotto New Zealand has released ‘Lost’, the fourth instalment of its ‘Imagine’ series with DDB. The series began in 2015 with ‘Pirate Ship’ and was followed by ‘Mum’s Wish’ in 2016 and the award-winning ‘Armoured Truck’ last year.
This year, local agencies have been seeing Bronze at Cannes and that trend continued over the weekend as Colenso BBDO took home three Bronze Lions.
Clemenger BBDO has taken home a Bronze Lion overnight at Cannes.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Tax and payment services company Hnry has revealed itself to be the company behind ‘The Lost Receipt’ campaign, which has popped up on billboards, radio ads and Instagram posts in the last week.
Last night, New Zealand’s radio talent stepped out from behind the microphones for the 2019 NZ Radio Awards. The big winners on the night were ZM, judged the Station of the Year – Network, and Mike Hosking, of Newstalk ZB, who once again took home the Best Talk Presenter – Breakfast or Drive.
We’ve given the mic to the industry’s future leaders. Heidi Thompson, an account director at Drum, shares her thoughts on adland.
Merkle, Dentsu Aegis Network’s data-led, technology-enabled, performance marketing agency, has appointed Rebecca Tos as managing director of Australia and New Zealand (ANZ).
VMLY&R has won two bronze Lions overnight at Cannes, with FCB also taking home a bronze also.
With Aotearoa the first place to see the sun, Tourism New Zealand’s new brand campaign – ‘100% Pure Welcome – 100% Pure New Zealand’ – has New Zealanders sharing a ‘good morning world’ welcome message every morning for the next year.
Colenso BBDO has taken home three Bronze Lions – two in the Film Craft category for ‘I’m Drinking It For You’ for DB Breweries with Sweetshop and Spark’s spot ‘Wedding’ with Finch Sydney. The third for ‘Kupu’ for Spark in the Digital Craft category.
A round of applause to Pinnacle Life, Tourism NZ and Christchurch NZ.
Overnight Special Group picked up the first Cannes Lion for New Zealand, with ‘Shark Bait’ for Uber Eats taking a bronze in the Outdoor category.
We’ve given the mic to the industry’s future leaders. Georgia Middleton, a writer at Hunch, shares her thoughts on adland.
Sue Squillace has been appointed chief executive of Carat Australia and New Zealand. She joins Carat from Spark Foundry where she held several leadership roles – most recently as chief executive since 2017.
Pinnacle Life’s first campaign with YoungShand asks Kiwis to think about what makes them feel lucky and take a look at the consequences when they’re no longer there to protect them.
Idealog is one of the few media brands dedicated to celebrating New Zealand’s special brand of creativity. The New Zealand Merino Company has helped transform the sheep industry from a faceless commodity into a supplier for premium global brands. So, like Allbirds and Icebreaker are to merino farmers, we’ve teamed up to to celebrate the opening of its Studio ZQ innovation space in Christchurch and our design community’s talents by asking our audience to design a product that harnesses the potential of strongwool. The winner will win two all-expenses paid trips worth more than $7000: a five-day trip to Christchurch to develop their idea, and a five-day trip to San Francisco, USA to meet with US-based innovation experts. Read on to find out more.
The first shortlists for the 2019 Cannes Lions have been announced and among the finalists are FCB, Colenso BBDO, Clemenger BBDO, and Special Group.
After a competitive pitch, Vocus Group New Zealand has appointed VMLY&R NZ as its agency partner for Orcon and Slingshot.
In the wake of Electric Kiwi reaching the 40,000 customers mark, we sit down with chief marketing officer, Andrew Cooper, to hear how the brand has evolved its marketing strategy by tightening up its target audience and tackling the creative in-house.