The latest agency news, campaigns and client wins (and losses) making headlines across Aotearoa.
As Ihumātao continues Findlay Buchanan talks to Victoria University of Wellington social media professor Dr. Michael Daubs, about protests in the social media age.
AMI hopes to show kindness can make all the difference in a new brand piece by Colenso BBDO, centered on the emotion of insurance.
Last week, Stuff expanded its portfolio with a video platform dubbed Play Stuff. A curation of news and entertainment, it’s Stuff’s response to the growth in online video in New Zealand. Following its launch, we sat down with Josh Borthwick, Stuff commercial director of direct and agency, to talk about the motivation behind Play Stuff and how it fits into Stuff’s existing offer.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
To launch its 12 new dedicated Sky Sport channels and its new Sky Sport Now streaming product to replace Fan Pass, Sky has released a campaign to demonstrate to New Zealanders why adding sport to life can make it better.
The 2019 Webstar Magazine Media Awards finalist lists are out for this year’s 39 categories.
FCB’s popping bottles of its very own champagne to celebrate its big wins this year including Creative Agency of the Year at Axis and Most Awarded Media Agency at the Beacons.
Back for another year, NZ Marketing has selected the best of the bunch in the media business. While the editorial team put their heads together to figure out who and what came out on top for the judges’ choice, our avid StopPress readers with their fingers on the pulse cast 4,507 votes to decide the People’s Choice winners.
New Zealand agency Ogilvy has had a shakeup this week as its managing director Greg Partington bought WWP AUNZ’s shares in the agency. The agency will now don the new moniker Stanley St while WPP launches Ogilvy International.
It’s touted as the biggest thing since the internet, but is New Zealand already lagging behind when it comes to blockchain technology?
A round of applause for Quitline New Zealand, Kiwibank, WorkSafe and Volkswagen New Zealand.
FY2018/19 has ended with a three percent decline in agency spend according to SMI data, with Outdoor being the only media reporting growth across the year. The result comes after June saw the strongest results for the year, with an 8.1 percent year-on-year increase to reach $91.4 million.
In a return to brand advertising after a five-year hiatus, Volkswagen New Zealand’s latest campaign shows that sometimes it’s worth being the younger sibling.
Back for another year, NZ Marketing has selected the best of the bunch in the media business. While the editorial team put their heads together to figure out who and what came out on top for the judges’ choice, our avid StopPress readers with their fingers on the pulse cast 4,507 votes to decide the People’s Choice winners.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
David Shirley and Melina Fiolitakis from FCB have taken away the Grand ORCA and People’s Choice Award for the 2019 Outstanding Radio Creativity Awards (ORCA) run by The Radio Bureau.
After years of missteps, Air New Zealand has today launched a new safety video that gets to the point, without patronising its audience. ‘Air All Blacks’ has launched in support of the team ahead of the World Cup in Japan next month – and it’s a star-studded line-up. And critics of the airline’s previous video can rest assured, there isn’t a single rap wannabe in sight.
Rainger & Rolfe has won the Texas Chicken account as the chain looks to start cranking up the heat in the market.
Back for another year, NZ Marketing has selected the best of the bunch in the media business. While the editorial team put their heads together to figure out who and what came out on top for the judges’ choice, our avid StopPress readers with their fingers on the pulse cast 4,507 votes to decide the People’s Choice winners.
Independent agency True has been appointed the brand agency for STIHL and STIHL Shop in New Zealand following a competitive pitch.
A round of applause to Auckland City Mission
Finalists of the 2019 IAB New Zealand Digital Advertising Awards have been announced and its set to be a big night, with the number of categories increasing on last year’s event and the number of entries more than doubling.
Cystic Fibrosis New Zealand has launched a new campaign aiming to raise vital funds and awareness for New Zealand’s most common life-limiting genetic condition – all while cutting through charity clutter.
Auckland City Mission and 99 hope to raise awareness about the growing food crisis in Auckland with a hard-hitting ad about living below the breadline.
Back for another year, NZ Marketing has selected the best of the bunch in the media business. While the editorial team put their heads together to figure out who and what came out on top for the judges’ choice, our avid StopPress readers with their fingers on the pulse cast 4,507 votes to decide the People’s Choice winners.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Last night, New Zealand’s PR practitioners gathered in Wellington to celebrate the best in the business at the 2019 PRINZ Awards and it was the Civil Aviation Authority of New Zealand that was took home the Supreme Award.
Deals, expansions and acquisitions across the industry.
Hard-working Dentsu staff are among the targets of a campaign for My Food Bag’s new ‘Made’ meal range, by Saatchi & Saatchi and Zenith, that pokes fun at people’s busy lives.
In June, news came that Curious Film had achieved a gender-balanced directorial roster which got us thinking, is it worthy of a headline? We sat down with managing director and executive producer Kate Roydhouse to talk about why the achievement is newsworthy, her hopes for the future and the importance of mentors, honesty and openness. Roydhouse is now a co-executive producer of Sweetshop New Zealand.
At Adobe’s 2019 Symposium in Sydney earlier this month, talk was on customer experiences and how marketing automation can help organisations deliver positive experiences at scale. One organisation doing this is Ansell, which has been partnered with Marketo, an Adobe Company since 2011. We talk to Mitchell Mackey, marketing director – transformation, about the organisation’s digital transformation and his advice for others.
Following Instagram rolling out a test that removes ‘like’ counts on posts, we go to the industry leaders to get their thoughts on the move from the perspective of users, influencers and advertisers.
The Greens have been forced into a swift apology and backdown on an attack ad they ran against the National Party leader Simon Bridges.
New Zealand Transport Agency’s latest campaign hopes to get Kiwis talking about drug driving in Aotearoa.
A round of applause to NZTA and Air New Zealand.
From living with their parents to being the parents themselves, the Millennial generation is a great deal more diverse than the headlines about avocado toast and being lazy suggest. In its latest Forecast study, TVNZ put the spotlight on Millennials to learn that one marketing message won’t work for them all.