
NZTA campaign to raise awareness of drug driving
New Zealand Transport Agency’s latest campaign hopes to get Kiwis talking about drug driving in Aotearoa.
The latest agency news, campaigns and client wins (and losses) making headlines across Aotearoa.
New Zealand Transport Agency’s latest campaign hopes to get Kiwis talking about drug driving in Aotearoa.
A round of applause to NZTA and Air New Zealand.
From living with their parents to being the parents themselves, the Millennial generation is a great deal more diverse than the headlines about avocado toast and being lazy suggest. In its latest Forecast study, TVNZ put the spotlight on Millennials to learn that one marketing message won’t work for them all.
In the wake of New Zealand’s Women in Media (WiM) Group launching, we talk to its board about the idea behind the group and how it’s promoting diversity in the industry.
MediaWorks chief content officer Andrew Szusterman has announced his resignation from his role.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Instagram will test the removal of ‘likes’ from New Zealand-based users’ content from today.
The viewers have spoken, and New Zealanders have named their favourite ads on television, covering off weddings, birthdays, bank heists and everything in between.
Total digital revenue in New Zealand continues to climb, reaching $275.4 million in the first quarter of 2019, achieving 12.6 percent growth on the same quarter in 2018, following five consecutive quarters of double-digit growth.
A round of applause to Mercer KiwiSaver and Drive Go (NZTA and ACC).
Used car dealer 2 Cheap Cars has been fined $438,000 for its use of “warranty waiver” documents and marketing statements described as “deliberately misleading”.
Simon Moutter has just wrapped up a seven-year tenure at Spark, where the changes the company has gone through under his reign are nothing short of radical. From its name change (Telecom to Spark) and its operating model (traditional to agile), to its culture (publically called out to inclusive) and its structure (monopoly brand to many). Elly Strang sat down with Moutter had a candid chat about his journey to CEO and how one of his biggest lessons was he couldn’t solve a culture issue with process and strategy.
When Kiwibank went to market and asked for agencies to get involved with an ‘unpitched’ pitch process, some of the best agencies, one-man-shops and consultancies threw their hats into the ring. After a thorough process, Kiwibank has appointed 99 as its lead strategic and creative agency partner, responsible for all above the line brand and retail work.
‘Freedom in Broadcasting without Harm’ is the newly-stated mission of our most powerful media watchdog. The BSA is also asking if broadcasting standards need to change after the Christchurch mosque attacks. This could be controversial against the backdrop of increased angst about hate speech and freedom of expression these days.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Radio Hauraki will be observing a ‘No Talk Day’ on 9 August in association with Movember Foundation New Zealand, following a similar initiative by Triple M Australia.
DDB Australia/New Zealand has announced Damon Stapleton’s promotion to regional chief creative officer Australia/New Zealand. Stapleton previously held the role of chief creative officer at DDB New Zealand.
The music we love is made up of many influences, including where we live. In its latest campaign, Smirnoff Pure and YoungShand tapped into the unique vibes of New Zealand and set out to help Kiwis discover the music that moves the cities and suburbs they call home.
These companies have showed us their thinking and made it through as finalists in the 2019 TVNZ-NZ Marketing Awards.
New Zealand out-of-home media continues to gain momentum, delivering 16 percent growth in the first half of 2019, compared to the same period in 2018. OMANZ members cite a range of key drivers, including the strong adoption of digital out-of-home from new categories, alongside increased spend from traditional category supporters.
A round of applause to Stirling Sports and Vodafone.
Bauer Media has announced two executive team appointments and a number of advertising leadership roles as part of the new-look structure under new managing director Tanya Walshe.
Idealog is teaming up with New Zealand Merino Company to celebrate both the opening of its Studio ZQ innovation space in Christchurch and our design community’s talents by holding a nation-wide search for a wool product that harnesses the protentional of this natural fibre. To get the inspiration flowing, here are some of the entries that have already been submitted to the Shuttlerock page, including woollen speakers, shower puffs, oven mitts and bean bags. PLUS: we have extended this competition until next week, Thursday 11 July at 5pm, to give people more time to enter. Read on to see some of the entries, and if you have an idea that hasn’t been submitted yet, head here to submit it. Don’t forget to vote for your favourite, too.
The latest issue of NZ Marketing came off the printers this week and is making its way to our subscribers. Delving into New Zealand’s media industry, the 96 pages cover the state of the media landscape – from the scrutiny facing social media, to the evolution of media agencies. Also, The Hot List results for 2019.
At times, it’s been a white-knuckle ride for this homegrown value apparel retailer, but Postie seems to be facing its second century in business with confidence.
Finalists for The Radio Bureau’s Outstanding Radio Creative Awards have been announced with five finalists from some of New Zealand’s top creative agencies vying for the Grand ORCA and People’s Choice Award which will be announced on Monday 1 August.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Deals, expansions and acquisitions across the industry.
Creative agency Augusto has launched an imaginative new television show on TVNZ’s children’s streaming platform HeiHei. The original show, called ‘What’s Your Problem?’ follows YouTube star Joseph Herscher and his team as they make hilarious contraptions in a bid to solve the annoying problems Kiwi kids face.
Dentsu Aegis Network has announced the acquisition of Davanti Consulting Ltd (Davanti), a New Zealand-based technology and business consultancy into Isobar Group.
The second GfK non-commercial radio industry survey for 2019 shows RNZ’s audience numbers remain strong – with 694,700 New Zealanders (10+) tuning into RNZ National and RNZ Concert each week.
Within 50 years, the dead are expected to outnumber the living on Facebook. Max Towle asks if being ‘friends’ with our deceased loved ones helps or hinders the grieving process.
Disguised as big blockbuster trailers, Vodafone’s latest cinema spots encourage cinemagoers to turn off their phones before the film begins.
Sportswear retailer Stirling Sports has launched a new campaign with Motion Sickness, celebrating the diversity of its customers and asking people to rise above their “haters” and prove them wrong.
The Pond has added a new digital recruitment lead to its leadership team – Hayden Baker.
This year, digital advertising is blowing out 25 candles as the first banner ad was placed a quarter century ago. At last week’s Adobe Symposium in Sydney, the milestone was celebrated with Adobe APAC head of advertising cloud Phil Cowlishaw taking a trip back in time to see how digital advertising has gone beyond banner ads and how marketers need to be considering more than just clicks.