StopPress noticeboard: QMS unveils new site, JCDecaux teams up with Westfield

Going big

QMS has launched a new digital billboard in Auckland CBD above The Empire Hotel.

Near Spark, Les Mills and Sky City, the site is 4m by 12m and captures all-day traffic with 1.7 million impressions per month./ It’s located on a key route through the city towards the Northern Motorway, Ponsonby, Herne Bay and Victoria Park.

Mike Porter, QMS NZ CEO, says The Empire is another key landmark digital site that gives clients the opportunity to own one of Auckland’s most highly targeted CBD corridors.

“Our clients want to maximise reach, impact and effectiveness and we’re focussed on delivering a significant digital media platform across New Zealand.”

Partnering up

Earlier this month, JCDecaux Australia & New Zealand and Scentre Group announced an exclusive partnership that will see JCDecaux develop and manage a premium portfolio of external roadside advertising touchpoints at Scentre Group’s Westfield living centres in Australia and New Zealand.

The new partnership is based on a 10-year agreement which will see the two companies work together to introduce signage and technology, giving marketers an exciting new opportunity to reach audiences and communities.

Scentre Group’s 41 Westfield living centres are located in key growth corridors across Australia and New Zealand with 65 per cent of Australians and New Zealanders living within 30 minutes of a Westfield living centre.

The unique location of these roadside advertising assets will offer advertisers a new opportunity to reach audiences at scale, via high- impact formats utilising world-leading digital technology, such as high-resolution, transparent digital screens.

Under the agreement, JCDecaux will secure planning approvals, and manage the development and maintenance of the signage.

Steve O’Connor, CEO of JCDecaux Australia & New Zealand says its delighted to be working with Scentre Group on these significant new opportunities in Australia and New Zealand.

“The environment around Scentre Group’s portfolio represents a powerful marketing opportunity, giving advertisers an unrivalled platform across the 41 Australia and New Zealand centres, reaching major commuter and living centre audiences as they come to shop, dine and play.

“Our new partnership includes several locations that offer unique reach into areas not previously covered by outdoor advertising.”

Bill Burton, Scentre Group general manager of partner experience adds JCDecaux is the right partner to bring global expertise in outdoor media, community and stakeholder engagement.

“This partnership is testament to the value and reach of our Westfield living centre platform, which sees customer visitation of more than 535 million each year,” he said.

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