AIA appoints Anthem for New Zealand rebrand

AIA has appointed Anthem to oversee its rebranding in New Zealand.

This includes creative, media and PR.

Anthem managing director Jane Sweeney says it is delighted to be working with AIA.  

“We are a purpose and values-driven company and are very much aligned with what AIA has committed to in New Zealand.  We are looking forward to working with the team from AIA to support the integration of Sovereign and AIA and with the rebrand of the company in New Zealand.”

Sweeney says New Zealanders can “expect to hear a lot more about the good work of AIA this year”.

“We’re inspired by their commitment to help Kiwis live healthier, longer, better lives.  We will engage all their key audiences in bringing this to life.”

AIA will also be launching a new product suite including the AIA Vitality programme.

AIA Vitality is AIA’s science-based health and wellness programme, offering customers knowledge, tools and motivation they need to improve their health, while enjoying lower premiums and other rewards.

“Vitality will be a game changer. It will change the conversation about life insurance in this country and will focus on what’s important: health, wellness and wellbeing.  It’s an exciting time for AIA in New Zealand,” AIA New Zealand chief executive Nick Stanhope says.

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