Tourism New Zealand is reviewing its media planning and buying agency to support its destination marketing work through a new request for proposal (RFP) notice published today.
Tourism New Zealand’s commercial director René de Monchy says the media agency is a “key partner in supporting Tourism New Zealand to tell the destination New Zealand story in an increasingly competitive market place.”
“Reaching consumers in a world where people are being inundated with messaging is increasingly challenging,” says de Monchy.
“It’s incredibly important for Tourism New Zealand to continue to use innovative media targeting to ensure potential visitors keep New Zealand top of mind as they consider their travel options.”
The successful global media agency partner would be responsible for activating Tourism New Zealand’s campaign material in target visitor markets across the world.
The agency must have offices based in Australia, USA, China, UK, Germany, Japan, Singapore and South America, and would work closely with Tourism New Zealand’s domestic and international teams.
Creative support, brand strategy, and marketing automation is not included within this partnership.
The successful agency’s partnership with Tourism New Zealand will be effective from 1 July.