FCB has confirmed the appointment of Slade Gill as a creative director.
Gill joins FCB’s creative department after a three year stint in the United States, working as a creative director at Publicis New York.
He brings a wealth of experience, having helped shepherd through some big New Zealand brand transformations, most notably Spark and the New Zealand Defence Force.
Gill says he’s “super happy to be back in New Zealand – land of sun and sanity – and especially chuffed to be working at FCB”.
“It’s an agency that I’ve always wanted to join, so when Tony called me, I threw away my green card application and anti-Trump placards and packed my bags. FCB just has this brilliant, uncanny knack for creating the most iconic and enduring campaigns out there, and their culture is second to none.”
While in New York, he has helped rebrand and reposition the world’s largest bank, Citibank.
“Although campaigns can take a really long time to develop in the US, it was a great education working at such scale, and learning from some of the best in the business,” says Gill.
Tony Clewett, executive creative director at FCB, says when it got a sniff Slade was keen to return home from his NYC gig, it got in quick.
“I’m thrilled to have his super smart and strategic mind added to the department – he loves to deep dive right in and get to the heart of the business problem. Just days in, and you can already see the value he’s adding to our clients. Brilliant.”