FCB has been appointed as Chorus’ media partner.
The agency will manage Chorus’ total media requirements including communication strategy, planning and buying, SEM, SEO, data consultancy, activations and other project-based work. FCB Media secured the business without a formal pitch.
The incumbent agency was Starcom.
Chorus head of marketing Karren Harker says FCB is a natural fit.
“FCB Media has a great track record of delivering market-leading campaigns in New Zealand. This combined with their ability to access a wider suite of specialist services, through one central team, made the decision the right one for our business.”
With 2019 only just warming up, it is already set to be an active year for Chorus, with a new brand campaign set to launch early this year.
FCB Media managing director Blair Alexander says the agency is excited to partner with Chorus at a key time of change for their business.
“We are thrilled to be working alongside Chorus. They have a unique place in the market as an open-access infrastructure company. They’re a passionate business that want to help make New Zealand better.
“There are some exciting projects planned for 2019 and the client is equally ambitious about how they go to market. It’s early days in the partnership but we are already making significant progress. Our chemistry is very strong.”
Throughout 2018, Chorus underwent a brand refresh with Saatchi & Saatchi. The brand update included website and digital channel revamps, new fibre build collateral for service companies and new-look vehicle fleets.