The latest agency news, campaigns and client wins (and losses) making headlines across Aotearoa.
Last night, at Sky City’s Bar Twenty-One, New Zealand’s PR, brand experience, events and social media industry professionals celebrated the best campaigns from the last year at the inaugural PREScom Awards.
The latest short film from Flying Fish director James Solomon captures the existential anguish of the creative industries with a simple and effective metaphor: a hole.
Testicular Cancer New Zeland and FCB have launched the ‘Testimatic’, the world’s first ‘Auto Ball Checker’ – a device that allows men to have their testicles checked for irregularities and lumps without the awkwardness of being face-to-face with a doctor.
Media company Stuff has confirmed it will axe 19 jobs at its community papers in Auckland and Northland.
DB Export is continuing its mission to save the world by releasing paperless newspaper ads “printed” on radio.
Round of applause to Auckland Transport, Stirling Sports and Air New Zealand.
The Nielsen National Readership Survey figures for Q4 2017 – Q3 2018 have been released and it’s not all doom and gloom for print.
Getting folks to spend money on icy peaks and ski fields in summer is no easy task. But, NZSki managed to beat the odds and rise to new heights. We take a look at this year’s best in-house branding.
Stuff has announced its latest media partnership with Bauer Media Group. The partnership will see Stuff publish content from Bauer’s current affair and lifestyle titles.
Shout Media has announced an exclusive street poster contract with Vector Limited.
Māori Television is replacing news and current affairs shows next year with a ‘Māori Media Hub’ to deliver “news as it happens” online and on TV. Mediawatch asks its chief editor why – and how that will be done.
Youth and fashion have been combined in the latest campaign from Stirling Sports by Motion Sickness.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Last night New Zealand’s TV stars gathered at Auckland’s Civic Theatre to celebrate the best in show at the Huawei Mate20 New Zealand Television Awards. TVNZ people and programmes won across 14 categories and MediaWorks won across five.
No one should be excluded from the parade if they adhere to the values of pride, says the chair of a LGBTIQ charity and one of the founders of the Pride parade.
Faced with low brand awareness and consideration, TSB Bank underwent a makeover – refreshing its name and looking to drive new customer growth. We take a look at this year’s best brand transformation.
Auckland Transport has teamed up with Ogilvy to release ’64’, a road safety awareness campaign that draws attention to the significant increase in Auckland’s road toll in recent years.
Ooh Media has announced its new leadership team responsible for driving the continued growth of the business in New Zealand, following its acquisition of Adshel.
A round of applause for New World, AA Smartfuel and Trade Me.
This year, Special Group is blowing out 10 candles and to celebrate, it’s buying everyone in the industry a Special X brew to say ‘thanks’.
Locally grown, regionally produced, for Kiwis by Kiwis… these are just some of the advertising slogans our consumers see on products nationwide. But what do they mean, what value does it add to your business, and when, legally, can you make these claims? Jai Breitnauer finds out.
DDB NZ has announced the appointment of Chris Willingham as managing director.
It’s no easy feat to cut through the noise in the cosmetics aisle at the grocery store, but spotting a hole in the market, Earthwise Group managed to do just that. We take a look at this year’s best emerging brand/business.
Next week PR, experiential and social professionals will be gathering with their clients for the inaugural PREScom Awards, and it’s Spark PR & Activate, Copper Brand Experiences and Fuse Leading the finalists.
Fair to say, Spark is more than a telco. In recent years, it’s transitioned into the music space, sports, and business support. This evolution has been accompanied by a digital transformation and at the Adobe Symposium, Erin McKenzie sat down with data powered customer engagement lead Lena Jenkins to talk about Spark’s tech and people-focused core.
AA has taken to the radio waves for its latest AA Smartfuel campaign via Rainger & Rolfe, with a playful warning about the distracting nature of its offers.
IABNZ’s Internet Advertising Report for Q3 2018 has been released, with total revenue reaching $266 million for the quarter representing 13 percent growth year-on-year.
Sixty-two years after its first edition, New Zealand’s naturist magazine – gonatural – has seen it all. From censorship and explicit status, to countless volunteers putting together the magazine four times a year in earnest. Caitlin Salter talks to current editor Michael P Moore about how this labour of love has managed to stay afloat.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
The engineering industry is a highly competitive one and great talent in the industry is invaluable. So how does a company compete to attract and retain gifted staff? Harrison Grierson had the answer.
Qrious has partnered with Adobe to deliver data-powered customer engagement solutions using Adobe Experience Cloud for New Zealand companies.
A major restructure is underway at broadcaster Mediaworks, with its two biggest radio stations set to merge.
To ensure the new long-term brand platform for New World was a success, everybody in the company needed to chip in. The final product is a result of a collaboration between Foodstuffs, 99, ColensoBBDO, Fish and justONE.
Magazine Publishers Association executive director Pip Elliot has announced she will leave the position in December.
NZME and Go Media have entered a sales partnership that will see the out-of-home company’s media solutions be included in the media company’s multi-platform offering.
Transgender rights are coming further into the spotlight as trans individuals speak out on the importance of recognition and support from their community. Now, progressive company Lush Cosmetics has announced its new Transgender Visibility campaign launching today.