Shout Media has announced an exclusive street poster contract with Vector Limited.
Shout Media’s managing director Paul Kenny says the deal provides Shout with a further 25 properties in the key Auckland market for its street posters.
“Securing agreements with large property owners such as Vector and a similar arrangement with Wilson Parking last year is part of the reason we have secured over 30 percent of the AO poster market in less than three years,” says Kenny.
“Last year we added almost one council approved site every week in central Auckland and advertisers are really starting to notice the coverage we have developed.”
Kenny says with a similar CBD expansion underway in Wellington – with 16 new sites in the past eight weeks – and Christchurch – with seven new sites in the past four weeks – Shout will achieve its three-year target of over 1,800 max AO frames this year.
“We’ve achieved this despite our ‘less is more’ policy which restricts frame numbers on individual sites,” says Kenny.
“We’re not interested in 20 frames on a construction fence, our aim is for advertisers to have a strong presence on high-quality uncluttered sites. The vast majority of our sites have six or fewer frames. It also allows for a more cost-effective option when advertisers require a complete site takeover.”
Kenny says despite the recent slow-down in the OOH market, its sales are 25 percent up on last year.
“We also have a number of exciting new technology and design innovations pending which will provide our clients greater accountability and new creative opportunities.”