Last night, at Sky City’s Bar Twenty-One, New Zealand’s PR, brand experience, events and social media industry professionals celebrated the best campaigns from the last year at the inaugural PREScom Awards.
Organised by the Commercial Communications Council, the night saw 16 silvers and six golds awarded. Three of those golds went to Copper Brand Experiences for two campaigns for client Samsung Electronics New Zealand.
A gold was awarded to the Galaxy’s Summer 2017/2018 campaign in the Best Experiential or Event and Best Sponsorship or Media Partnership categories, while the third went to the launch of the Galaxy Note 9 in the Most Innovative Campaign category.
The other golds went to MKTG and Fuse, with the former picking up two golds for The Movember Foundation and the Right to Grow in the Best Use of Media Relations category and again in the “tough to win” Strategic Thinking category
Fuse’s gold was awarded to work with client Countdown for the campaign reducing ‘Plastic Bags’.
When the finalists were announced it was Spark PR & Activate, Copper Brand Experiences and Fuse leading the way, and Spark PR & Activate also took to the stage throughout the night, with four Silvers for work with Spark/Skinny and the XPO Exhibitions – Body Worlds Vital the NZ Tour.
Bridgette Smith from Lassoo Media & PR was one of the executive judges and says it was great to see the quality and variety of entries in this inaugural year.
“Well done to all the entrants and we look forward to seeing more of their excellent work at the 2019 awards.”
Commercial Communications Council CEO Paul Head says last night was a time for PR, experiential and social professionals, and their clients, to shine.
“In an increasingly cluttered media environment these disciplines have the potential to cut through with campaigns that attract and endear the consumer directly. All three disciplines have grown significantly and are now an integral part of the overall marketing mix.
“The scale and scope of the entries that won show just how important these disciplines are to the reach and efficacy of brands and it’s great to see everyone come together and recognise their achievements.”
The full list of winners can be seen below: