The Compendium: 26 October
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Get the latest direct to your inbox twice a week. Sign up today. 
Browsing: News
The latest agency news, campaigns and client wins (and losses) making headlines across Aotearoa.
TVNZ-NZ Marketing Awards 2018 best use of sponsorship: The Health Promotion Agency
The Health Promotion Agency is on a mission to reduce smoking among New Zealanders. Its long-standing partnership with Smokefreerockquest has been a great way for it to both decrease youth smoking rates and help launch the career of talented Kiwi musicians. We take a look at this year’s best use of sponsorship winner.
WorkSafe encourages people to ‘be a safe guy’
WorkSafe has enlisted the help of an aspiring Māori comedian D’Angelo Martin in its latest campaign to help communicate directly to young workers.
Jacinda Ardern, Sir Peter Jackson and Rhys Darby: Tourism New Zealand issues ‘new’ world map
The ongoing investigation into New Zealand’s absence from maps of the world continues in the latest star-studded video from Tourism New Zealand.
TBWA\NZ ECD Christy Peacock departs TBWA Auckland
TBWA\NZ executive creative director Christy Peacock has resigned from his position and is departing the agency after three years.
Spark’s Sarah Williams talks long-term brand building
Spark’s head of brand, communications and experience Sarah Williams is no stranger to thinking long-term when it comes to marketing. As one of this year’s TVNZ-NZ Marketing Awards ‘Marketer of the Year’ finalists, we spoke with her about how Spark continues to add value for its customers and celebrate the country’s uniquely New Zealand qualities.
‘Breaking news’: New Zealand Police and Ogilvy release new recruitment ad
New Zealand Police have released a follow-up campaign to last year’s ‘The World’s Most Entertaining Recruitment Video’, with ‘Breaking News, a recruitment video encouraging diversity.
One stop shop: Cate Slater on TVNZ’s diverse new season
One year on from her pledge to offer more local content than ever before, TVNZ director of content Cate Slater says the investment in local has paid off.
TVNZ new season launch: more OnDemand, more local, more reality
Last night, TVNZ and its agency and production partners gathered at Auckland’s ASB Waterfront Theatre to cut the ribbon on a new season lineup. But as much as it was a celebration of what’s to come, it was a chance for the broadcaster to look back on its pledge from a year ago to invest in both OnDemand and local content.
The Pond announces new immigration service for clients and talent
The Pond has announced a new immigration service for client and talent with the hire of Fiona O’Sullivan.
NZME gives up on plans to merge with Stuff
Media company NZME has called it quits on its attempts to merge with rival Stuff to form a mega-media company.
Adshel NZ completes expansion of national digital roadside network
Adshel New Zealand has announced the completion of phase four of its digitalisation strategy, expanding the Adshel Live network with an additional 60 screens, taking the national digital roadside network to 283 screens.
Digital agency Rush wins at Australasian CX Awards
New Zealand-based design and technology studio Rush has been awarded Best Customer Experience Partner (Technology or Advisory) at the annual CX Awards held in Sydney.
TVNZ-NZ Marketing Awards 2018 long-term agency partnership: Subaru and BC&F Dentsu
These days, a brand-agency partnership lasting, say, five years is impressive. Yet, at 22 years, Subaru and Barnes, Catmur & Friends Dentsu’s working relationship has lasted a small lifetime. We take a look at this year’s long-term agency partnership winner.
Why aren’t we doing this? UK marketing strategist Peter Field explores long-term brand building
Announced at the Effies on Thursday, the Commerical Communications Council has launched a new book by Peter Field which urges marketers and business leaders to understand how overly sales-led advertising is negatively impacting their business in terms of long-term growth and profitability.
JustOne managing director Ben Goodale to leave agency
Ben Goodale, managing director of JustOne, will leave the agency at the end of the year to take a career break. This change means JustOne is taking the opportunity to relocate to Richmond Road and co-locate offices with 99 and Raydar.
Movings/Shakings: 23 October
Industry happenings at Ipsos New Zealand, Ogilvy and Harvey Cameron.
Ads of the week: 23 October
A round of applause for Warehouse Stationery, New Zealand Breast Cancer Foundation and Kathmandu.
Cutting above the noise: Colenso BBDO call on family members for Breast Cancer Awareness Month
The New Zealand Breast Cancer Foundation and Colenso BBDO had to quickly alter their latest campaign after receiving complaints about the use of the word ‘contagious’ – but Colenso BBDO creative director Maria Devereux doesn’t want the small controversy to take away from the campaign’s message: every eligible woman in New Zealand should be getting mammograms.
Effies 2018: DDB shines golden, takes home Grand Effie and crowned Most Effective Agency of the Year
Auckland’s Shed 10 was taken over by advertising and marketing folk last night, excited to celebrate the country’s most effective marketing campaigns at the 2018 NZ Effie Awards in association with TVNZ.
Tonkin + Taylor’s Briana Millar talks carving out her niche in the industry
Tonkin + Taylor customer experience advisor Briana Millar continuously upskills to put as much as she can into her work. After starting in an administrative role, she’s worked her way up and has already proved herself be a real asset to the industry and was one of this year’s TVNZ-NZ Marketing ‘Rookie Marketer of the Year’ finalists. We chat with her about the journey so far.
The Compendium: 19 October
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Kathmandu travels the world in latest in-house campaign
Kathmandu has set its sights on the world, with its first-ever global brand campaign, ‘Kathmandu World Ready’, developed by its in-house creative team.
TVNZ-NZ Marketing Awards 2018 long-term marketing excellence winner: Trustpower
Innovating and staying ahead of the curve in the electricity market isn’t easy. Trustpower knew it needed to act quickly if it wanted to slow its customer churn rate – and that’s when it found its ‘light bulb’ idea. We take a look at this year’s TVNZ-NZ Marketing Awards long-term excellence award winner.
Stationery ranger comes to the rescue for Warehouse Stationery
Warehouse Stationery has launched its latest spot featuring a stationery ranger and a horse made out of Blu Tack.
Māori media set for ‘sector shift’
The Māori media sector is set to be reviewed for the first time since 1998. A policy initiative has been announced, titled “Māori Media Sector Shift”, that will include Māori Television, the Māori radio network and Te Mangai Paho.
TVNZ-NZ Marketing Awards 2018 Supreme Award winner: AA
Most New Zealanders will have heard of AA. It’s a trusted, reliable brand and it’s been around a long time. But, with technological advancements threatening its business model, it knew it needed to diversify or die. We take a look at this year’s TVNZ-NZ Marketing Awards Supreme Award winner.
From junk to jewellery: Design Junkies search for second crop of designers
Design and craft based television show – Design Junkies – has been allocated it’s second lot of funding from TVNZ. The spend comes following a successful first series – produced by Warner Bros. NZ – which sees a diverse bunch of designers upcycle junk into coffee tables, photoshoot props, and various other installations. In light of the release, the show is currently on the hunt for the crop of next designers, makers and artists to feature on the next edition.
Whittaker’s’ Hannah Gray on working her way up in marketing
Whittaker’s brand manager Hannah Gray knows the value of working her way up in the workplace. She started at the company in 2014 as the receptionist and four years on was one of this year’s TVNZ-NZ Marketing ‘Rookie Marketer of the Year’ finalists. We chat with her about finding her feet in the industry.
Ads of the week: 16 October
A round of applause for Got A Trade, The Warehouse and Air New Zealand.
ReachMedia secures The Warehouse Group’s ‘smart mailer’ business
The Warehouse Group has appointed data-driven letterbox marketing company ReachMedia to distribute mailers for the group’s family of brands.
Got A Trade releases ad disguised as a music video
Got A Trade and Ogilvy NZ have created an interactive ad which looks like a music video with the aim of attracting young Kiwis into trades and services.
QMS NZ accelerates digital-first strategy with 19 new Auckland sites
QMS NZ has announced an exclusive long-term strategic partnership with iSEE Digital, marking a significant step change in the New Zealand digital out-of-home landscape.
The Compendium: 12 October
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
‘Off with his head!’: Pop-up Globe launches latest season
The Pop-up Globe has launched its latest season with a series of creative campaigns, the first touting Richard III as a serial killer.
Chur bro! The Warehouse launches a uniquely Kiwi Scrabble edition
The Warehouse has launched a ‘Sweet As’ campaign with familiar Kiwi legends for the new Scrabble edition, via DDB New Zealand.