Who’s it for: Blind Foundation by YoungShand
Why we like it: This campaign is both practical and clever. Seeing the clients of the Blind Foundation take part in a crew swap amongst the fast pace of a newsroom is inspiring, and it was a nice touch having it all revealed live on Newshub. We hope this raises awareness of how the Blind Foundation is able to help people who are blind or have low vision.
Who’s it for: Air New Zealand by True and Exposure
Why we like it: It’s always interesting to see what Air New Zealand will do for its next safety video. This time it’s a Kiwi affair (instead of bringing in American actors like Adrian Grenier). Starring actor Julian Dennison and local musicians Kings, Theia and Randa this may see the passenger next to you (or yourself) rapping along to the Kiwi re-mix of Run DMC’s ‘It’s Tricky’ and ‘In the Neighbourhood’ by Sisters Underground next time you fly on the airline.
Who’s it for: Colorsteel by DDB
Why we like it: Ahhh that wonderful feeling of falling in love – until it turns out the person is lying about where they live because the house next door is better. Colorsteel has made a funny and relatable ad about wanting to impress and feel proud of the home we live in.