Impossibly irresistible: Piako’s latest campaign via Contagion

Fonterra’s Piako Gourmet Yoghurt has released a new campaign which states that the yoghurt is ‘impossibly irresistible’.

On bus shelters and outdoor, the current iteration of the ad is made to look as if someone has smashed through the glass to get to, and eat, the yoghurt.

Contagion’s executive creative director Bridget Taylor says the campaign is based on “the lengths people will go, to get their hands on these delicious flavours.”

“To make it even more impactful, we concepted to make a standard media, look like a special build.”

Managing director Dean Taylor added that it was fantastic to work with Fonterra on such a premium product.