Locally grown, regionally produced, for Kiwis by Kiwis… these are just some of the advertising slogans our consumers see on products nationwide. But what do they mean, what value does it add to your business, and when, legally, can you make these claims? Jai Breitnauer finds out.
Author Jaime Breitnauer
Fashion Quarterly is a legacy title that has taken brand extensions to the next level. Jaime Breitnauer talked to editor Sally-Ann Mullin, and digital editor Kelly McAuliffe, about how they redeveloped the brand to win the Best Magazine 360 Award in 2017.