Author StopPress Team

Avatar photo

One of the talented StopPress Team of Content Producers made this post happen.

Opinion
Ad/Vice: Peter Cullinane
By

Ex-Saatchi & Saatchi Worldwide chief operating officer, STW director, Assignment Group don and butter aficionado Peter Cullinane offers up some hard-earned pearls of advertising wisdom.

News
#TVGoneWrong
By

PopPress was quite partial to the recent poster campaign by New York PBS Station Thirteen that skewered the types of reality shows likely to be put on mainstream TV these days (and in so doing, show how it offers quality content and raise some money to create it). And after Knitting Wars (‘It’s Sew On’), Married to a Mime (‘She’s Got Plenty to Say’), The Dillionaire (‘Life’s a Pickle’), Bayou Eskimos (‘Their Life is Headed South’) and Big Bad Bag Boys (‘Clean up on Every Aisle’), it’s followed up with three trailers for fake shows Meet the Tanners, Clam Kings, and Long Island Landscapers.

News
Cliq platform showcases some of New Zealand’s best commercial photographers
By

Just as many writers are under the pump as editorial budgets shrink, many photographers are having a fairly rough time of it too, with the Chicago Sun Times’ recent decision lay off all its full-time snappers clear evidence of changing times. But it’s not all fire and brimstone, and the world still loves quality imagery, so in an effort to showcase the work of some of New Zealand’s best commercial photographers, the Advertising & Illustrative Photographers Association has launched a new platform called Cliq. PLUS: heaps of eye candy.

News
Star Wars Downunder, mate
By

What would the iconic sci-fi classic Star Wars look like if George Lucas was an Australian (and a pretty hyperbolic stereotype of one, to boot)? Well now you know, thanks to this little spoof. Buggery wallabies, it’s good.

News
Horse’s Mouth: Christoph Drefers and Richard Lee
By

Pass The Idea, a cloud-based service that ‘helps everybody have more, better ideas’, has worked with local companies like DB, Frucor, Ara Wines and NZ Lotteries. It’s also got a few more big projects on the go, and, after receiving a grant from the Callaghan Innovation Fund, the two founders are planning on taking the upgraded platform to the world.

News
Coca-Cola’s cringey commercial absurdity
By

There are a rare few brands that have nailed the ‘commercial absurdity’ approach, chief among them Old Spice, Skittles and Tango. Many others have tried to replicate it and it often comes off looking slightly desperate, derivative and cringey, as evidenced by this spot from Coca-Cola, which is asking punters to explore the world of Ahh on a new website filled with a huge array of time wasting, fizzy beverage-related games.

News
Bauer gets reflective with mirrored Next cover
By

When Time magazine chose ‘you’ as its person of the year in 2006, it featured a little mirror on the cover. And in latest edition of Next magazine—’The You Issue – What Every Woman Needs to Know’—Bauer Media has gone for the reflective approach as well.

News
Playing the information pokies
By

The government recently gave SkyCity the right to operate a few extra pokies in exchange for building a new convention centre. More than a few commentators were aghast at the decision to increase the number of filthy money suckers and concerned about the impact it might have on low-income families. But please, won’t someone think of the rich people? What impact will more conventions have on them? Turns out there are some similarities between the two groups because in an article in Wired magazine about the rise of meditation and mindfulness in Silicon Valley, it described another, some might say even more insidious addiction that is becoming increasingly prevalent in some areas of the business community.

News
Whittaker’s and L&P stunt fizzes up the locals
By

At first glance it’s a photo so incredible it must have been made up. A Whittaker’s van crashed into Paeroa’s iconic L&P bottle monument. The positioning of the two iconic New Zealand food brands’ logos seem to be right out of a Hollywood movie product placement. It turns out it is too good to be true.

News
How many mondegreens do you mangle?
By

Music streaming service Spotify recently conducted a dubious survey in a few different markets to find out the most misquoted song lyrics. Surprisingly, AC/DC’s Thunderstruck, which definitely features the words ‘I was caught in the middle of a rhino attack’, or the Aussie anthem, which definitely features the words ‘Australians all let us ring Joyce’, didn’t make any of the lists.

Movings & Shakings
Movings/Shakings: 12 July
By

ZO moves up the road, Bauer moves up the hill, The Sweet Shop’s new tech head, Robert Munro goes back to his agency roots, Justin Flitter joins Aamplify, Shaun Pettigrew joins Collective Force, new hire for Heyrex, NZ Reseller News is reborn online and Mi9 adds one to the pile.

News
Bruce Lee rises (boringly)
By

When he was alive, Bruce Lee was a fighting machine. But for a Chinese ad, Johnnie Walker and BBH have managed to turn the CGI version into a boring, overly earnest, self-help guru who runs his hands through water slowly and says things like ‘do you have the guts to follow your gut’. Where are the flying kicks?

News
Liking in the real world
By

Do you know a business or marketing department that could benefit from real-time reassurances of their supposed awesomeness? You might want to treat them to a ‘fliike’ Facebook like counter.

News
Put ’em in the stocks: abstract office life
By

Offices are great. Free envelopes, unlimited instant coffee, beautiful fluorescent light, increased chances of early death. But how do you accurately portray this scene? Getty Images has collated a series of strange images from its collection. And we’re sure everyone (especially those who find life-size parrots attractive) will be able to relate.

News
The trouble with sharing
By

There have been plenty of column inches dedicated to matters of online security and data collection in recent months. So how easy is it for ‘freaks to take over your life?’ by stealing someone’s identity? Duval Guillaume Modem, the Belgian agency behind the fantastic ‘Dramatic Surprise on a Quiet Square’, decided to find out by scaring the bejesus out of one Tom Degroote in an effort to draw attention to safe internet banking behaviour.

News
Selling Smart TVs with erections, violence and prostitutes
By

Dumb TVs are out. Smart TVs are in, although several studies show very few actually use the TVs for their intended purpose or even connect them to the internet because, as Wired says, “Smart TVs are the literal, biblical devil.” According to NPD, “fewer than 15 percent of smart-TV owners are listening to music, surfing the internet or shopping on their TVs.” But BGH is trying to change all that with a new campaign via Del Campo Saatchi & Saatchi and Primo that shows a man with an annoying erection, a man getting punched in the face and a man looking for a prostitute—and all of them like to send emails to actors from their TV.

News
XXX! Hot slats! XXX!
By

Apparently there’s a lot of porn on the internet. As all the staff at StopPress are pure as the driven snow, we’re not sure if this is true. And we’re also unaware if Hotmalm.com, which takes a unique approach to showcasing Ikea beds, is modelled on the content and headlines of certain adult sites.

1 … 278 279 280 281 282 … 363