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A man’s best friend

A rather lonely-seeming chap picks up a wee pup to be his ultimate companion in this Purina Puppy Chow ad created with BuzzFeed which has already had millions of views after being released less than a week ago.

This rather adorable short film sees a man finding his soulmate in the form of a tiny puppy he picks up for adoption. They dance together, play piano together, discuss the owner’s music collection, eat breakfast together and unwillingly (at least on the owner’s part) go to the bathroom together.

But like all passionate relationships, there is the occasional hiccup. In this case it’s in the form of a large scattering of dog food on the floor – the aftermath of the pup tipping over its food bowl multiple times – the pup making too much noise in bed as it paws away at the sheets and making a huge mess of the owner’s bedroom, among another relationship difficulties.

But ultimately (after a bit of space) there is love and forgiveness and this wee puppy proves to be the ultimate friend to a lonesome fellow.

On that note, Buzzfeed and Friskies paired up to create a 60-second TVC that aired in a few US markets over the time of this year’s Super Bowl. This was not only Buzzfeed’s first ever Super Bowl ad but also its first ever TV ad full stop. Interestingly, it was also the first time ever that Friskies advertised during the Super Bowl.

The plan was to also post an extended cut online for those wanting a few more feline-based LOLs. This spot follows the original digital-only ad Buzzfeed created for the pet food giant, which has been viewed over 30 million times.

Vice president of BuzzFeed motion pictures Jonathan Perelman predicts that we will start to see more and more marketers approaching digital publishers such as Buzzfeed for their advertising and content needs rather than going through a traditional ad agency. 

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