Independent Liquor’s marketing manager Adam Maxwell, who won the TVNZ-NZ Marketing marketer of the year title a month or so ago, says the company has doubled its beer business in the last two years. And it intends to repeat that performance. Cue the first ever TV campaign for its Ranfurly beer brand and the release of two new mainstream varieties, Ranfurly Frontier Lager and Ranfurly Station Pale Ale.
Author StopPress Team
The industry is gearing up for its Effie fest on Thursday night. And for those lucky/immensely talented enough to have made it through to the finals, as well as all the other tag alongs present for the festivities, there are plenty of extra-curricular activities on offer from the event sponsors, including the official post-awards shindig that’s being put on by The Radio Bureau (TRB) and New Zealand Post Targeted Communications’ slightly mysterious mobile-phone related tomfoolery.
DDB NZ has just launched its latest campaign for Lotto. And it’s an epic, expensive looking tale of joy, disaster, loyalty, danger, exotic locations, canine tenacity and heartbreaking betrayal.
It brings a whole new meaning to the phrase ‘meat pack’: AIM Proximity and TVNZ have teamed up to deliver one of the largest, and almost certainly the meatiest, direct mail campaigns in New Zealand history after sending a packing crate filled with a 60kg hindquarter of Angus beef to the nation’s leading creative directors in an effort to educate ad agencies about the creative ways the Ondemand platform can be used.
…new PR accounts, the success of an ex-Telecom employee, an attempt to inspire some enthusiasm for the local body elections, New Zealand’s biggest free concert, digital braaaaiiinnnnns, the dynamic international retail market, MTV keepin’ on truckin’ (kind of), the country’s most popular tech websites and videos of tiny humans.
No sooner has the last staff merry-go-round post gone live than a host of other rotations come to light, including the departure of OMD Auckland’s managing partner Rosanne Robinson, a few big snafflings by the Clemenger gang, TVNZers heading to APN Online, a new NZRU comms gatekeeper and a fresh big cheese for PMP.
TVNZ has announced it will be reducing the January rate card by 11.1 percent from its 2010 rates to reflect the controversial drop in agency commission from 20 percent to 10 percent on 2 January 2011. So, according to mathematical sources who apparently know how to use calculators, that appears to be an overall rate increase of 0.1 percent.
Waikato University marketing professor Harald van Heerde has received a $740,000 Marsden grant to look at the role marketing can play in a recession and whether slashing or increasing marketing budgets is actually the best strategy.
Like sands through the hourglass, these are the movings/shakings of our lives.
After a successful five-year relationship with Rentokil Initial New Zealand and its appointment to the Australian pest control business 18 months ago, Freeman’s Bay indie Republik has impressed the powers that be enough to be appointed to take care of marketing strategy, creative development and media placement across the entire Asia Pacific region.
Gladeye and Zed Digital have been handed joint winner accolades for the second quarter round of Yahoo!Xtra’s Digital Strategy Award for the House of Travel’s mixandmatcher Facebook app, a campaign that gained 17,000 Facebook friends, 279,613 entries, half a million wall posts, 50,000 comments and thousands of comments posted directly onto the brand’s page.
A new campaign for Wrigley’s Eclipse mints by Auckland-based Sweet Shop director Sam Holst and DDB Sydney hits Kiwi screens this week. And it taps into that rich, awkward comedic vein that is bad breath—although in a slightly more surreal fashion than most other mint ads.
Colenso BBDO was singled out for praise in the role it played helping BBDO win network of the decade in the YoungGuns International awards and also for helping New Zealand reach second place on the list of top performing countries. And these acknowledgments were obviously well-deserved, because it’s also taken out the YoungGuns agency of the decade honours.
The last billboard ecostore put up outside its flagship Freeman’s Bay store in Auckland was an image of what looked like a dog covered in spaghetti sitting in front of a curtain. And it has followed up the ‘un-billboard’ with another artistic and environmentally friendly effort, an ‘eco-billboard’ created by Special Group and DDB’s ex head of art Mike Davison to advertise its spring sale.
Hot on the heels of Interbrand’s Top 100 Brands rankings, another study conducted slightly closer to home showed similar shifts towards technology brands in Australia, with Google, Microsoft, Apple, Sony, Nokia and eBay all making it on to the top ten list.
In a world-first for the global phenomenon that is TED, New Zealand’s own TEDx event, which is taking place on Sunday at Westlake Boys High School campus in Auckland, will be streamed live in partnership with TVNZ 7.
After a hugely successful inaugural conference in May that attracted more than 200 Kiwi marketers, Social Media Junction is returning for its second edition with six international speakers on 16-17 November at SkyCity in Auckland. And the theme this time around is ‘Achieving ROI in your Social Media Marketing Strategy.’
Colenso’s new campaign for Anchor set about breathing some new life into milk—a product that had, as a result of a focus on price, become seen as a something of a commodity—and create a point of difference for the brand. And, as well as a stellar TVC, outdoor and print campaign, Dow Design has had its wicked way with the packaging and given Anchor a new “vibrant, upbeat” look.
Parnell’s creative stocks have taken a battering in the last couple of days: Saatchi & Saatchi announced yesterday that its executive creative director Dylan Harrison was offski after just seven months in the job. And Y&R Auckland’s creative director Vaughn Davis is also leaving after ten years with the agency.
The Spikes Asia spikes were dished out last night and the 2010 ‘Asian Cannes’ was a bit of a two-horse race between DDB New Zealand, which was named Agency of the Year and helped DDB Group Asia Pacific to Network of the Year accolades, and Colenso BBDO, which was named Media Agency of the Year and placed third for overall Agency of the Year.
There was jubilation in the Saatchi & Saatchi New Zealand ranks when it signed up Dylan Harrison as executive creative director in January. Well, he’s off again, heading back to his old network and his native Australia after taking up the role of ECD at DDB Sydney.
Like us, you’ll probably feel a little bit dirty for even being interested in this, but Colenso’s Tim Smith, resplendent in a luxurious velvet jacket, and Saatchi & Saatchi’s Gemma Copas, dazzling onlookers with her polka dots, have left the other hideously unattractive finalists in their ridiculously good-looking wake after taking out APN Outdoor’s inaugural Advertising’s Next Top Model competition.
Auckland-based artist agency International Rescue is now representing animators in addition to its list of photographers and illustrators. And co-director Rob Finn says the move will not only allow clients to save costs and time by working directly with animators, but it will also offer access to a wider range of animation styles because the work of the 17 existing illustrators can also be animated.
TVNZ raked in a fair few awards at the Qantas Film and Television Awards. And it added to its weekend haul at the Promax/BDA ANZ festivities, an awards show that aims to recognise the broadcasting world’s best promotional work.
A group from New Zealand cloud software developer Genesis Interactive claim to have come up with a “possible world first”, a tool called Comet SEO that aims to simplify the search engine optimisation (SEO) process for Kiwi companies.