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Nek Minnit, sexy time
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Levi Hawken had his five minutes of fame when Nek Minnit started doing the pop cultural rounds. He’s milked it a bit since then, with cameos on TV3 with the likes of Food in a Nek Minnit and New Zealand’s Top Nek Minnit, but the opportunists cashed in on the phrase as well, selling a range of t-shirts and paraphernalia. So what do you do when the flames are petering out and the zeitgeist has moved on? You do an innuendo-filled ad with local ‘glamour model’ Kelly Windsor to spruik berry-flavoured lube, of course. Feels Delicious indeed.

News
Pride of place
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New Zealand is basically the Canada of the South, with a loud, obnoxious neighbour, a passion for wood chopping and a strange combination of pride and self-doubt. So PopPress is confident this passport-based experiment by Canadian beer brand Molsons will be right up Kiwis’ alleys.

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Domino’s to sling 80 percent of its pizza online by 2016
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Pizza. It’s delicious, but no one has time anymore to walk down to the local pizza joint and wait for a box of carbohydrates, protein and other supposedly edible miscellany to heat up. Domino’s Pizza New Zealand is hedging on this to happen and predicts by 2016 4 out of every five of its sales dollars will be made online.

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Hold the cheese
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Gina’s restaurant certainly isn’t averse to a bit of saucy advertising (its radio ads are filled with innuendo and good-natured male objectification). And its latest billboard, which features a shirtless Italian stallion with his jeans unbuttoned, the line ‘mozzarella with balls’ and two extra letters that change everything, continues this trend.

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Oh, the humanity
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A little something for your hump day featuring some of the impressive—and ridiculous—things humans on this planet spend their time doing. If this doesn’t increase any inadequacy issues you already have and drum home the fact that your life is boring, then nothing will.

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More mockvertising from Microsoft
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It would be ungracious of Apple to create tablet ads mocking its competitors because it’s leading the pack in that field, however Microsoft has no such qualms when it comes to poking fun at the iPad.

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Chew the future … and beyond
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There are plenty of motion-controlled games out there, from Nintendo’s Wii to Resn’s Face Arcade. Now US gum brand Stride and Wieden + Kennedy have embraced that technology for its latest campaign, “the most amazing chewing-based game we’re aware of”.

News
Vine just ain’t long enough
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Twitter’s Vine app is groaning under the weight of over 13 million humans sharing absolutely everything about their lives, no matter how banal and uninteresting, via six-second snippets (Facebook is competing with the launch of video for Instagram, which launched last week). And while some creative types believe restrictions lead to better solutions, this Funny or Die clip shows the short-format approach isn’t too well-suited to making ads.

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Cannes 2013: the world’s best video content
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Video content is still something of a teacher’s pet in the world of marketing and, in an age of sharing, the best of it lives on online. So drink in the ads and brand-funded video deemed to be the world’s best: the main winners from the Film and Film Craft categories at Cannes.

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Cannes Lions 2013: Day 6
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The final Cannes medals were handed out over the weekend, bringing the Dumb Ways to Die-dominated show to an end. But it was slim pickings for the Kiwis, with just one bronze to DDB in the final stages.

News
Let’s take this offline
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There are few things more annoying than sitting at a bar with someone who seems more interested in playing with their phone than in interacting with an actual human across the table. Thankfully, Salve Jorge Bar has come up with a clever way to pry phones away from its patrons: ‘The Offline Glass’.

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Cannes Lions 2013: Day 5
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DraftFCB’s having a brilliant Cannes Lions, DDB’s doing better than expected and took out one of the biggest awards on the roster, and usual top performer Colenso BBDO hasn’t had much to write home about. Now DDB’s in line for three more awards after the release of the Film shortlist.

Movings & Shakings
Movings/Shakings: 21 June
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Jae Morrison shifts to Finch, farewelling Nick Coombe, more gold for Kim Hill, Spark PR picks up Pacific Brands, Trio shacks up with Tourism Malaysia, changes at Positively Wellington Tourism, the arrival of AAANZ, and Tourism Fiji welcomes a new regional director.

News
Acting the goat
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New Zealand loves a good weather event. And Wellington felt the full force of natu… Hang on a minute, it seems as though the mainstream media has neglected to tell the people that the city was actually ‘attacked by a ravenous yellow goat’. Now that would make for a great Japanese monster movie.

News
Patriotism in the wash
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Fisher & Paykel has just kicked off the global launch of 70 new locally-designed products with a roadshow in New Zealand and one of its first TV campaigns in a while. But while progress and innovation is laudable, some old features deserve to stay. And this little patriotic easter egg is one of them.

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In The Depot
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The Depot took out Metro’s supreme restaurant of the year award in 2012, and it’s a popular haunt for marcomms power lunchers. And now Al Brown has produced a skite film courtesy of Alex McVinnie Photography and Reel Good that aims to capture the essence of the place.

News
Boys and their toys
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We’ve featured Crown Range Drifting, bike races with Peregrine Falcons, men jumping from the edge of space, Rube Goldberg antics and plenty more Red Bull tomfoolery on this site in the past. And you can add another work of extreme art to the list with Danny MacAskill’s Imaginate, which sees the freakishly talented bike artist play with a few toys.

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