Author StopPress Team

One of the talented StopPress Team of Content Producers made this post happen.

News
Fraser focuses on small screen for Freeview
By

It’s a long way from the Sundance Film Festival, but, hey, a man’s gotta eat, so big directorial gun Toa Fraser has decided to take on his first ever advertising project, a series of new commercials for Freeview and TBWA\TEQUILA.

Awards/events
Breakfast deemed most important meal of the day for reputational enhancement
By

After we posted this story about the companies and organisations that were deemed to have the best reputations in the eyes of Kiwis, we had a few requests for details about the Corporate Reputation breakfast seminar. Originally, this event was aimed at the 20 companies featured in the study, so they could find out about their rankings and those of their competitors, but there was enough interest from outside this exclusive club to open it up further. So Core Communications and AMR Interactive have extended an invitation to anyone interested in hearing about the New Zealand study, the international index and global best practice for reputation management from AMR’s reputation expert Oliver Freedman.

News
Can’t beat ’em? Join ’em
By

As Air New Zealand’s young, slightly more controversial upstart brand, grabaseat has always been given a bit more marketing rope than its parent. It’s certainly come up with some slightly unusual promotions in its time and it openly claims to do things in a way “that sometimes offends, sometimes makes you laugh, sometimes makes you cry and sometimes is just plain dumb”. But whatever grabaseat does, there’s always someone out there who will tell them how to do things better, apparently. So instead of fighting against the haters, it has decided to harness the creative power of the masses with the grabaseat billboard website.

News
[email protected]: 18 – 27 August
By

In this instalment of [email protected], Eco Strand gets a little bit ‘matrixy’, DraftFCB’s campaign to stop family violence strikes a chord, Axxis steel framing could be ramping up its presence after being given a fillip by the quake, State and Tower go head to head and a host of retailers yell loudly about their various specials.

News
Camera, action
By

Over 1000 New Zealand made photographs across ten different categories were entered in the 2010 Epson/NZIPP Iris Professional Photography Awards. And New Plymouth came out on top, with Tony Carter taking out photographer of the year for the third time, Chris Hill winning the commercial/advertising category and Niki Coates winning the portrait category.

News
That thinking feeling
By

Colenso BBDO’s planning director James Hurman will be delivering his ‘Thinking3’ course at the CAANZ/AUT Communications School from Monday 20 to Wednesday 22 September. And there are still places left for anybody in the advertising and marketing industry who wants to improve their strategic thinking abilities.

News
Brave New World scoops pool at Fly Buys marketing awards
By

Ten Kiwi companies have been recognised for creativity and innovation in their campaigns in the sixth annual Fly Buys Marketing Awards, with New World Wellington taking home the supreme award, as well as awards for Customer Retention & Behaviour Change and the Best Use of Database for their Lifestyle Mailer.

News
Air New Zealand’s new fare offering gives Kiwi jetsetters a choice, bro
By

Air New Zealand recently launched its new ‘Seats to Suit’ option for flights between New Zealand, Australia and the Pacific Islands, giving customers the opportunity to choose between four different ways of flying — Seat, Seat + Bag, The Works and Works Deluxe. And, in now fairly traditional Air New Zealand/.99 style, it’s created a quirky piece of promotional content to highlight the different options.

News
Media Design School ranked world’s fourth best by YoungGuns
By

More proof, if any were needed, that New Zealand is still hitting it out of the park when it comes to creativity in advertising after the Adschool at Auckland’s Media Design School was named the fourth best (a very good position, as DDB’s Moro campaign shows) advertising school of the decade on account of the gongs its students have taken home in the first ten years of the YoungGuns Awards.

News
A journey to the future of television advertising
By

Is TV dying? Or is it just evolving? And what do the big changes mean for the important bits between the programming, the ads? Death, Taxes and TVCs, an event being organised by the generous folk from Pure Productions, will delve into this issue to find out what the future of television advertising in New Zealand holds. And while the inaugural event, which features a stellar speaking line-up, is an invite only occasion, StopPress has got five tickets to give away.

News
Like rust, marcomms news never sleeps
By

Get your read on with a host of entrancing tales about new RWC sponsorships, BIG moves, renaissance buses, the power of cinema, Pauline Hanton, photography, cool new campaigns, the Effies, online pre-research shopping tools, MINI art, sustainable business accolades, rock paper, the branding success of the Smokefree Rockquest and so much more.

News
Textual healing: Run the Red and Reservoir Hill recognised once more
By

There were plenty of celebrations when the team behind interactive online TVNZ drama Reservoir Hill won the country’s first ever International Digital Emmy in Cannes earlier this year. And there were a few more last week after mobile marketing company Run The Red and KHF Media took home the Telecommunications Users Association of New Zealand (TUANZ) Innovation Award for best mobile application of the year.

News
New Zealand’s sexiest envelopes vie for your votes
By

The marketing campaign for the Art of the Envelope awards was pretty sexy. And so are the first three monthly finalists, with Dave Rogers from Geon Group, Guy Needham from Les Mills and Antony Wilson, Iain MacMillan and Kate Murchison from DraftFCB all making the cut.

News
Charity or opportunism, that is the question
By

We’re big fans of heated debates here at StopPress and a heated debate kicked off yesterday after the Christchurch earthquake relief efforts of t-shirt company Mr Vintage were pegged by Ana Samways in her NZ Herald Sideswipe column as a cynical marketing ploy to try and make a quick buck from the disaster.

Awards/events
Ask a good question, get a great answer
By

The New Zealand Marketing Association’s RSVP & Nexus Awards is the only awards programme dedicated to celebrating marketing that demands a reply, stimulates a conversation or prompts some deeper brand involvement that leads to a measurable-response. And marketers, agencies, consultancies and suppliers who have been involved in the development of a project or campaign that demonstrates brilliance in response-driven marketing are asked to prepare their entries so they can be recognised as leading the way in New Zealand marketing.

News
Goodbye Automatic, hello Waitemata
By

They’re the producer and director duo responsible for DairyNZ’s ‘Other Countries’, the NZBlood campaign, Fisher & Paykel’s ‘Lost My Sock’ and L&P ‘Tourism Paeroa’. And after doing the business with Automatic Films, Mike Oldershaw and Johnny Blick have decided to form their own production company called Waitemata Films.

News
Ogilvy cashes in with NAB ad of the month
By

Ogilvy has won the August edition of the NAB’s Newspaper Ad of the Month award for its Auckland Zoo press ad, which used a bit of heavenly humour to commemorate the one year anniversary of Kashin the elephant’s death.

News
Walker hits Prime time in Australia
By

TVNZ ‘s recently departed head of advertising sales Dave Walker has accepted a role as national sales manager with Prime Media Group in Australia, putting to bed a few rumours that ex-TVNZ and now MediaWorks chief executive Jason Paris had implemented some kind of dastardly scheme to poach the whole TVNZ staff after Walker, Sharon Daly and general manager of marketing Charlotte Findlay all departed in quick succession.

1 280 281 282 283 284 300