Who it’s for: ANZ by Whybin\TBWA Group Melbourne in collaboration with Whybin\TBWA in Auckland and Singapore
Why we like it: ANZ ditched the Mentalist and shifted attention to a collection of real people who helping to shape the world in their respective fields. The slick cinematography and laconic dialogue combine to position the bank as an organisation that facilitates innovation, regardless of what that might involve. And this approach has already been met by a predominantly positive response on social media, with many commenters applauding the use of inspirational figures.
Who it’s for: Fly Buys by Clemenger BBDO and Revolver Films
Why we like it: Carried by the gospel vocals of Lyrica Garrett, Fly Buys’ latest spot draws attention to all the stuff Kiwis can collect just by doing regular everyday stuff. And while the ad is certainly hyperbolic in terms of filling the protagonist’s house with random items, it isn’t that far-fetched given that Fly Buys offers only 3,000 rewards as part of its programme. However, in these times of hyper-consumerism, it is questionable whether “stuff” is really what we need.
Who it’s for: The Salvation Army
Why we like it: This simple spot featuring people falling while telling their respective stories is effective in capturing the helplessness that most people will come to feel at some point in their lives. And by giving the message this universal message, the ad shows how the Salvation Army is an organisation designed to help all New Zealanders rather than only the poorest in the nation.
Who’s it for: Air New Zealand by True
Why we like it: Air New Zealand showed off its gangster side in this clip, titled ‘Let’s party like it’s our birthday,’ released as part of its 75th anniversary celebrations. There were obviously more typical promotions and a more serious clip launched to coincide with the event, but this one succeeded in making the team here at StopPress laugh.