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TVCs of the week: 12 May

Who’s it for: Tower Insurance by Barnes, Catmur & Friends

Why we like it: From the moment Tower Insurance launched its SmartDriver app, it created the opportunity to finally settle the never-ending argument between over-competitive partners, mates and family members on who the better driver is. And Barnes, Catmur & Friends is now putting it to the test with a quirky ad that pits TV personalities Mark Richardson and Hayley Holt against each other in a driving battle. No doubt this will result in a massive increase in trash-talking in Kiwi cars.      

Who’s it for: Air New Zealand by True

Why we like it: Air New Zealand has over the last few months made a major marketing push to celebrate its 75th anniversary. And this has continued with a heart-warming spot that features of montage of historical imagery playing out while a narrator tells the story of the airline and gives thanks to the Kiwis who helped the brand get to where it is today.    

The Choppers help thousands of Kiwis just like her. See how her story ends at www.chopperappeal.co.nz

Posted by Westpac NZ on Thursday, May 7, 2015

Who’s it for: Westpac Chopper Appeal by DDB and the Sweet Shop

Why we like it: By viscerally showing the horror of being trapped in a car, this short clip aims to shock viewers into action. And while the spot is divisive, it is effective in terms of putting viewers in the driver’s seat and letting them know that they could easily find themselves in a similar situation. Fortunately, there was a happy ending in this instance. 

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