After farts, contestant scandals and fiery familial encounters, The Bachelor NZ concluded on Wednesday and, according to data from Nielsen, the finale attracted 900,500 viewers. This number averaged out at 461,1000 over the course of the show, and the ratings show that 227,100 viewers in the key 25-54 demographic tuned in to watch Art Green choose Matilda Rice over Dani Robinson.
In comparison, MasterChef New Zealand gained higher ratings in its final episode this time last year with 660,220 viewers in the five plus category and 288,500 in the 25-54 age bracket, holding 61,400 more viewers in that category.
However, The Bachelor NZ received higher ratings for its final episode than The Block NZ, which garnered 412, 400 in the five plus age bracket and 213,800 in the 25-54 age bracket for its final episode.
The first half of the season garnered ratings between 220,500 and 301,200 in the five plus category (between 112,000 and 159,600 in the 25-54 category) but things improved from there. From 14 March, ratings were between 300,500 and 462,100 compared to 134,000 and 227,100 in the 25-54 category.
MediaWorks spokesperson Rachel Lorimer says that these viewership statistics were further consolidated by online streaming numbers and social media engagement.
“Since the series started on TV3, there have been a record-breaking 938,206 streams of full episodes online (via 3Now) – this will obviously grow as people catch up on the big finale and doesn’t include all the shorter video clips that are being watched and shared,” Lorimer says. “And the social media engagement has also been phenomenal – a huge hit for MediaWorks on all fronts.”
There is always a risk involved for networks when it comes to commissioning a local edition of a show, and MediaWorks group entertainment content director Andrew Szusterman feels that it paid off with The Bachelor.
“We had very high hopes for The Bachelor NZ when we commissioned it, and it has outstripped all our expectations. Audiences have built through the series and New Zealanders have embraced the show on every platform. Everyone has an opinion, and it seemed most of the country were be on the edge of their seats on Wednesday night to see Art choose Matilda.”
But, as shown by likes of The Block NZ and My First Home, ratings aren’t the only consideration for multi-night shows. Partnerships with key sponsors are also imperative. And given that jeweller Michael Hill appeared prominently in the final episode by helping Green choose a ring, it’s likely that the show also proved successful from a commercial point of view for MediaWorks.
*StopPress apologises for yet another horse-themed pun.