They say the children are our future, which is at times a worrying thought. But the way the world is changing, it’s certainly true in advertising and a few of the young’uns from Media Design School have impressed some of the world’s biggest creative brains and made the shortlist of the Future Lions.
Two Media Design School AdSchool teams, Tom Anderson and Ru Haworth with Levi’s Stink Jeans and Sylvia Humphries and Jake O’Driscoll with Crying Out Loud for Kleenex, as well as a team from the advertising paper it has introduced into its Bachelor Of Media Design, Nick Van Beyere and Gabrielle Love with Google Martians, made the shortlist.
The Future Lions challenge students to “connect an audience of your choosing to a product or service from a global brand in a way that wasn’t possible three years ago”. And the judges, AKQA International executive creative director Duan Evans, group creative director Ian Wharton, head of emerging technologies Andy Hood, and Torsten Schuppe, Google’s marketing director for North and Central Europe, have spent the last month or so going through hundreds of entries from all around the world “looking for a new approach” and “a razor-sharp insight into the audience you’re talking to”.
The local finalists now have a chance of being one of five winning teams who will be granted full access to the Cannes Lions International Festival of Creativity held in France from 21-27 June 2015 and will be honored with a limited edition, prestigious Future Lions trophy.
- Check out some of the best student work from last year here.
“The challenge is a tricky one, particularly given that the bulk of Future Lions entries come from Northern Hemisphere schools coming to the end of their courses, whereas for our guys it’s the first proper advertising brief we give them, so it really is an enormous achievement and we couldn’t be prouder of them,” says AdSchool head Kate Humphries.