One of the talented StopPress Team of Content Producers made this post happen.
While newspaper circulations continue to decline and the media companies behind them face massive upheaval, research from industry body News Works suggests that pulp and ink still play an important role in New Zealand current affairs – especially when it comes to credibility and trustworthiness.
Since launching on 17 June, the Love Your City campaign has resulted in over 4,000 user-generated photos of Auckland on Instagram – and counting.
Remember when the prudes got all wound up after Carefree busted a few feminine hygiene taboos and used the word vagina in its ad? If you were among the complainers, then you definitely don’t want to watch this video for Hello Flo, a tampon subscription service that features a 12-year-old girl who fully embraces the arrival of her ‘red badge of courage’.
New Zealanders love nothing more than hearing their country get a mention, especially if comes from the mouth of a foreign celebrity. Facebook pages, articles both real and satirical, and TV segments have been devoted this strange and thrilling phenomenon. And we can add another one to the list, because the The Herald has made it into The Onion’s brilliant story about the birth of the royal baby.
Clemenger businesses on the move in Welly, Bauer looks inside and finds a new advertising director, The Radio Network lures a big radio fish back home, Fairfax hands Lions Festivals baton to Val Morgan, Mark Reekie heads for the islands and Spotify announces new ANZ head of sales.
Big Data—or more specifically, Big, Bad Data—is coming in for plenty of scrutiny at the moment, with some calling Edward Snowden’s revelations about government snooping a precursor to the death of the cloud and many Kiwis protesting about changes to the controversial GCSB bill around the country over the weekend. But GE isn’t worried about such trifling issues around civil liberties and democracy. It’s worried about how big data can be used to stop zombies and alien cattle snatchers, with its Datalandia campaign.
A new look Sunday News will hit the newsstands this Sunday, the Fairfax paper’s re-launch sees a shift in both design and content strategy.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
TV3 is replacing its 5:30pm staple Home and Away with Jamie Oliver’s 15 Minute Meals cooking show.
Most people can think of a lot of things they’d rather do than hear people talk about how good their night sleep was, but bed manufacturers Sealy Posturepedic want exactly that. And they’re willing to pay handsomely for it.
Those smart screens are the best thing to happen to broadcast news since the introduction of colour.
More than half of New Zealanders now own a smartphone (54 percent), a lofty feat in technology terms which puts us almost on par with the US which is sitting on 56 percent, according to research commissioned by Google.
One of the key contributors to Auckland’s transport and planning debates has reaped a reward from grateful users.
The world is aflutter with royal baby news but this BBC news journalist is clearly fed up and unhappy with his placenta-side post.
Digital Arts Network takes us through a virtual tour of one of the coldest places in New Zealand.
It’s all a bit hectic down in the country’s capital. Buildings are damaged, people are frightened, geologists puffing their chests and walking around like rock stars.
There’s a perception that canned-beer is of lower quality than the bottled variant and makes the drinker look like a lout – an image that Boundary Road Brewery (BRB) and its agency Barnes, Catmur and Friends are attempting to push aside with their ‘Blind Taste Test’ campaign.
Spouses, they’re scary. Am I right? Tower’s new TVC campaign plays on the age-old fear of breaking bad news to your significant other, showing that having a policy with the insurance company (or add-on services such as TXT updates) makes the task just a little bit less frightening.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
The news industry is under significant stress at present. Budgets are being cut, new business models are being searched for, and surveys show being a news journalist is one of the worst jobs you can have. But as this amazing promo clip from the ’80s for a Milwaukee TV station shows, it didn’t always used to be like this. In fact, it used to be frickin’ awesome, with vans, haircuts and grabbing things while walking. Eat your heart out Ron Burgundy. And some food for thought for the creative direction of Seven Sharp’s next promotional campaign, perhaps.
Mel Reece departs from MediaWorks, Changes at Loyalty New Zealand, a triple treat at Saatchi & Saatchi, great Shakes at Running With Scissors, Subway shifts, and Ooh ramps up its creative capabilities.
The first instalment of TVNZ’s Future Now series, which aims to showcase some of the company’s big broadcasting brains, Dominic Corry interviewed head of digital Tom Cotter to find out how technology was changing the face of TV. And next on the list is Andrew Shaw, the straight-shooting general manager of commissioning, production and acquisitions, who waxes lyrical about TV content trends and the reinvestment in high concept, cinematic drama series in the US.
To celebrate the yet-to-be-born heir to the British throne, Monteith’s has created a limited edition ‘Royal Series’ and is sending it off to Windsor. This fits into the StopPress philosophy of buying gifts for parents, not babies, and the Princes have previously sampled some of the West Coast brews on trips to New Zealand over the years.
DIY automatives are at their best when they look hilarious (such as The Homer) or do something completely out of character such as this mobility scooter.
Ex-Saatchi & Saatchi Worldwide chief operating officer, STW director, Assignment Group don and butter aficionado Peter Cullinane offers up some hard-earned pearls of advertising wisdom.
PopPress was quite partial to the recent poster campaign by New York PBS Station Thirteen that skewered the types of reality shows likely to be put on mainstream TV these days (and in so doing, show how it offers quality content and raise some money to create it). And after Knitting Wars (‘It’s Sew On’), Married to a Mime (‘She’s Got Plenty to Say’), The Dillionaire (‘Life’s a Pickle’), Bayou Eskimos (‘Their Life is Headed South’) and Big Bad Bag Boys (‘Clean up on Every Aisle’), it’s followed up with three trailers for fake shows Meet the Tanners, Clam Kings, and Long Island Landscapers.
Just as many writers are under the pump as editorial budgets shrink, many photographers are having a fairly rough time of it too, with the Chicago Sun Times’ recent decision lay off all its full-time snappers clear evidence of changing times. But it’s not all fire and brimstone, and the world still loves quality imagery, so in an effort to showcase the work of some of New Zealand’s best commercial photographers, the Advertising & Illustrative Photographers Association has launched a new platform called Cliq. PLUS: heaps of eye candy.
What would the iconic sci-fi classic Star Wars look like if George Lucas was an Australian (and a pretty hyperbolic stereotype of one, to boot)? Well now you know, thanks to this little spoof. Buggery wallabies, it’s good.
