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Stuff gets punk’d, polar style
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Greenpeace got its hoax on last year with a fake website called Arctic Ready, which asked users to come up with their own Shell-related ads and aimed to draw attention to the company’s desire to drill for oil in the region. The best one, ‘You can’t run your SUV on cute. Let’s go’, was put on a massive billboard and erected outside Shell’s HQ in Houston. The organisation continues to fight against the proposed drilling and a ‘press release’ about Russian company Gazprom and Shell delivering a polar bear to Auckland Zoo that was sent to the media and published by stuff.co.nz seems to bear the mark of Greenpeace as well.

News
So long and thanks for all the fish, Shearer
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So Shearer’s been shorn. Bad headlines have been written. And since his resignation bombshell earlier this afternoon, Twitter lit up with reaction and people touting successors (our favourite: ‘We’ll never forget you Damon Shearer!’).

News
A surprising gift for dad
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Dads are quite hard to buy presents for. And marriage equality is now officially legal in this country, so technically it’s possible for dad to be a woman. But this is taking things a bit far.

News
Not an easy sell
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If you’ve just watched a video of Japan being flattened by a tsunami, you may not feel it’s the best time to book a flight over.

News
More pixels, please
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We’re pretty sure there won’t be enough pixels in the world until we can distinguish our faces when the Earth is photographed from space. That said, Getty Images is offering some remarkable Giga-pixel and 360-degree images of some of the world’s biggest news events.

News
Tell me lies, tell me sweet little lies
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People do strange things for money. We’ve seen the auctioning of penile ad space by a Hamiltonian chap, people selling space on their bodies for branded tattoos and a weird name changes to corporate entities. For a moment, Maria Sharapova fooled the world into thinking she was joining that club of money-hungry sell-outs by saying she would legally change her name to Sugarpova, the name of her sweets brand, for the duration of the US Open.

News
Perrier adds some class to its glass with Warhol-inspired labels
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Absolut has a reputation for adding chutzpah to its brand through its various art projects, Frucor’s H2GO went down the designer route earlier this year and spruced up its bottles and French water brand Perrier is also getting in on the act with limited edition bottles inspired by pop artist Andy Warhol hitting the shelves as part of the brand’s 150th anniversary celebrations.

News
Australian TV host can’t handle Grumpy Cat
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We know you thought you were sick of Grumpy Cat, but apparently the frowning feline is still doing TV interviews. In this clip from Australia’s Today show, host Karl Stefanovic can’t cope with Grumpy Cat’s reaction to his line of questioning.

News
Rebel Sport and Ogilvy & Mather show their sporting stripes, focus on the details
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Hard-nosed sales messages are a hallmark of retail advertising. But the best brands try to tell a story as well and Rebel Sport has invested significantly in its brand advertising over the past few years. Judging by its impressive results, that strategy is working well and the combo approach has continued with the launch of its new brand platform, which aims to show that no-one gets sport like Rebel Sport by revealing intriguing facts about individual sports.

News
Second screen stoush
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TV3’s ‘competitive current affairs’ show The Vote discussed whether Auckland was sucking the life out of New Zealand this week. Throng.co.nz’s Regan Cunliffe wasn’t too impressed and wrote a post entitled ‘when whoring for ratings doesn’t work’. And he copped an earful on Twitter from the two stars of the show, Duncan Garner and Guyon Espiner.

Movings & Shakings
Movings/Shakings: 16 August
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Rob O’Neill goes back to his tech roots, Maria Slade means business, Undertow Media lands in Auckland, Alex Radford heads to Consortium, Louise Richardson hangs up her NZ Woman’s Weekly hat, Josephine Mackenize joins Blockhead and The Sweet Shop adds another to its roster.

News
Looking for meaning—and not finding it
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PopPress remembers a time when it tried to find out what Kelloggs’ LCMs stood for. It remains a mystery to this day and it may never be solved. But does it matter what an acronym actually stands for? Phone maker HTC doesn’t think so and it’s launched a massive (supposedly $1 billion) Here’s to Change campaign starring Robert Downey Jr that says it can mean whatever you want it to mean, whether that’s Humongous Tinfoil Catamaran, Hipster Troll Carwash or Hot Tea Catapult.

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Igloo focuses on flexibility in latest campaign
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Sky and TVNZ’s joint pay-TV venture Igloo was announced in late 2011. Its first ads were created by Sugar & Partners and now Brandspank, which has taken over as Igloo’s agency for all marketing communications, has launched a new mockumentary-style TVC campaign that aims to emphasise the flexibility and control the product and its services offer.

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