Author StopPress Team

News
Škoda New Zealand goes Big
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Škoda New Zealand has appointed Big Communications as its strategic and creative agency, with James Yates, general manager of Škoda New Zealand saying that the agency presented a compelling strategy for the brand in a three-way pitch.

News
[email protected]: 15 April – 21 April
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A virtual cornucopia of televisual commercial messages for your perusal. In the tick category, the new ANZ campaign has a bit of a laff at the expense of others (and also gets empathetic, claiming to understand what its embattled customers have to put up with); McDonald’s push into the family dinner market with a lying father; and, advertising a product that’s renowned for fairly boring adverts, Panasonic’s heatpump ad is a breath of fresh fantastical air.  In the cross category, South Australia tourism decides to bore its audience into coming for a visit.

Awards/events
Media Mingle: the musical
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Following the success of the last Media Mingle, with an enormous turnout of mingling media seen busily snapping up delectable slices of pizza, downing free drinks and posing for glamour shots, the next Media Mingle will return to Sale St. Over 150 turned up last month and the event is continuing to grow in popularity, which means you got to get in quick. It’s not far away, either: the next installment is Tuesday, 27 April from 6pm, so don’t live with a lifetime of regret. Register at www.mediamingle.co.nz.

News
Adshel dances the Charlton
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Adshel has announced the appointment of Peter Charlton as its new sales director, Australia and New Zealand, replacing previous sales director Adam Butterworth who was promoted to chief executive officer of Clear Channel Singapore early this year.

News
TVNZ delves into supply and Ondemand
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TVNZ Ondemand is coming to a PlayStation3 (PS3) near you, with gamers now able to watch TVNZ programmes through their consoles in their living rooms, rather than through their computers in a dark hovel surrounded by empty chip packets and coke cans.

News
Staying friends with Facebook
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Facebook updated its terms of service in December 2009 and in doing so incurred a user backlash against some of the changes. This backlash largely related to ownership of material posted onto users’ and brands’ Facebook pages, with the new terms of service suggesting that content posted on Facebook pages becomes the property of Facebook.

News
Shoemack now on the other foot
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Hot off the heels of his win in the ‘Geon Rookie Marketer of the Year’ category at the TVNZ-NZ Marketing Awards last year, Dave Shoemack has been promoted to Export marketing manager at DB Breweries.

News
TVNZ to NZ Herald: “Good on ya’, mates”
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The geeks inherited the Earth (well, the StopPress comment wall) after the nzherald.co.nz announced a “strategic change in direction by moving away from page impressions as a predominant measure of a site’s success and towards metrics that provide greater transparency to advertisers”. The comments flowed, the debate raged and the acronyms came thick and fast. A few doubts were raised about the motivations behind the site’s new approach to measurement, but the Herald also had plenty of friends, including a few in high places, like the national broadcaster.

News
Snowberry snaffles silver for package design
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New Zealand brand and design company Interbrand has been recognised for its work on Kiwi luxury cosmetics brand Snowberry after its package design was awarded silver in the Bath, Beauty and Health category at the first ever Dieline Awards.

News
Maher returns to nurturing TVNZ bosom, takes role as pretty big cheese
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Starcom MediaVest group executive vice president Paul Maher, who has had a long history with the company having been general manager TVNZ agency sales around ten years ago and being involved in late 2006 in helping develop the company’s strategic plan, “Inspiring New Zealanders On Every Screen”, has been named TVNZ’s head of sales and marketing.

News
Alternative to the alternative music channel
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MediaWorks TV is launching an alternative music channel, C42, to compete against its alternative music channel, C4. It will launch on May 1st on Freeview’s Channel 9 to coincide with NZ Music Month. It’s promising 30 percent local content and will feature no hosts, just the music, ma’am.

News
100% pure paper used for new tourism industry mag
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Tangible Media has announced the launch of TO, the official magazine of the Tourism Industry Association New Zealand (TIA). The quarterly publication will be sent directly to TIA’s 1,500-plus member tourism operators and to major stakeholders in the industry.

News
You AVE’n a laff?
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The findings of a nationwide survey into how PR-generated media coverage is measured and whether Advertising Equivalent Values (AVE) was an appropriate method to do so contain no real surprises but the industry-wide debate generated has been invaluable, say the CAANZ Marcomms Leadership Group.

News
[email protected]: 8 April – 14 April
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Your weekly feast of evening advertising gluttony is served. And, as per usual, the ads on offer range from the sublime, like the new Vodafone Talk campaign, to the ridiculous, like Expol, which continues its run of innuendo-filled groaners.

Awards/events
The Early bird catches the social media marketing worm (for cheaper)
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You’ve got four days and counting to snap up the Early Bird registration rate for the upcoming Social Media Junction.  Register by Friday and you’ll get a $200 discount. Better yet, if you’re one of our savvy NZ Marketing Magazine subscribers, you’ll get a further 10 percent discount. The two day conference and workshop will be held in Auckland on May 17 and 18.

News
Pitching for the rugby pitch
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If you’re a clever cookie you’ll be sure to take advantage of the economic juices that will come flowing from the sporting fiasco that is the 2011 Rugby World Cup (RWC). After all, the event is expected to bring at least 60,000 visitors and about 2000 media to the country, resulting in an economic benefit for Auckland of an estimated $267 million.

News
An eclectic bunch of spenders
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The figures released by Paymark for March read somewhat like a patch-work quilt of spending. While weekly growth was steady nationwide, regional and industry spending was more of a mixed bag.

News
Let’s give them something to shout about
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Tourism New Zealand and Air New Zealand have paired up and found a couple of clever ways to use the word ‘shout’. The two organisations have just launched another round of the ‘New Zealand Big Shout’ campaign in Australia.

News
Inspiration in a Tube
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Creative souls rejoice, for there is a brand spanking new outlet for your work – enter The Inspirational Channel. The creative outlet is the result of partnership between YouTube and D&AD, a not-for-profit organisation that represents the international design, advertising and creative communities. The new channel acts as a hub for the latest and greatest videos in commercial creativity.

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