Author StopPress Team

Whether it’s paying for a ride via Uber’s app, paying for your bus via Semble or paying for your groceries via one of the banks’ own cashless widgets, the wallet looks destined to become an anachronism. And online restaurant search and discovery platform Zomato is the latest to take away the need for them, saying it will soon let you pay for your meals out on its app and eliminate the need to wait for the bill.

Barnes, Catmur & Friends seems to have taken a page of the stage magician’s handbook in new spot for the New Zealand Heart Foundation, which uses a distraction strategy to make its point.

Whether it’s the housewife who smiles while cleaning the toilet, or the teenage boy who gets the girl after putting on some deodorant, advertising is renowned for showing unrealistic situations. But the latest campaign from Trade Me Jobs might just take the cake.

NZME confirmed through a release sent out today that it will not be renewing its licence with Pacific Magazines to produce New Idea, Girlfriend and That’s Life. The existing deal runs until 30 September 2015, and NZME chief operating officer Phil Eustace says that NZME will cease publishing the three magazine titles from that date.

Coca-Cola has gone the cinematic route with a new online ad called ‘Steampunk Coke’, which looks like a scene straight out of a Hollywood blockbuster.

Much like in New Zealand, mobile phones are ubiquitous in Mexico. Over 90 percent of people living in the Central American country carry the devices in their pockets on a daily basis, and the nation’s arm of Redcross saw this as an opportunity to save lives. Given that many people don’t wear their medical tags, the Redcross invited citizens to send in their medical details to a their mobile phones. All this information was then stored on a database, which can be accessed by emergency workers when needed.

WWF has created a potent ad campaign via Geometry Global Copenhagen around endangered animals, creatively using YouTube to spread its message.

In New Zealand and in many other places, the female nipple is commonly censored among mainstream media outlets. Social media sites such as Facebook and Instagram are guilty of removing images of women with bared breasts. But now women have been illustrating the absurdity of the idea of a mere areola making something rude by photoshopping male nipples onto their breasts, while the results are pretty funny, they also make a bold statement.

Justin Bieber has made headlines again. And no, not for peeing in mop buckets or destroying hotel rooms or dangerous driving, this time it’s for… his butt.

Earlier this year, upon taking on the position as the general manager of global destination and marketing at ATEED, Vivien Bridgwater said that she wanted to tell the Auckland story. “We’re embarking on a research phase to find that authentic and distinctive Auckland story,” she previously told StopPress. And to achieve this, the organisation has over the last few weeks handed the reins to the 1.5 million residing in the city to tell their stories via the #loveakl campaign.

In response to growing concern about this issue, Adidas has partnered with not-for-profit organisation Parley for the Oceans to develop a pair of sneakers made entirely out of waste collected from the ocean. And the prototype for these shoes was recently unveiled at a speaking event.

Toyota has been crowned the title of New Zealand’s most reputable company, rising after nabbing second place last year to take line honours in this year’s New Zealand Corporate Reputation Index through AMR and the Reputation Institute. Air New Zealand also rated highly coming in as runner up while Vodafone lost esteem in the eyes of the public, dropping eight places in the index this year.

Whittaker’s will no doubt be pleased with Kiwi blogger Rebecca Blanford’s reasons for visiting New Zealand. Rather than choosing one of the more generic reasons for returning to her country of birth, Blanford, who blogs under the nom de plume RunawayKiwi, wrote that she was visiting to get a taste of Whittaker’s Jelly Tip Block chocolate that recently hit the supermarket shelves.

At the last Rugby World Cup, Steinlager ran its white can campaign in recognition of an All Blacks fan that had held on to an unopened can of beer since the 1987 World Cup. The wait for glory finally ended in 2011 when the All Blacks finally lifted the trophy again, the can was finally cracked open and the Steinlager beer (well past its best before date) was consumed by one very patient fan.

To get Channing Tatum adorers ready for the upcoming launch of Magic Mike XXL, Fuse and OMD ran an activation to help support its other media by mass-producing some takeaway coffee cups with thermochromatic artwork with the Magic Mike cast on the front. And guess what happens when the cups get hot?

In conjunction with winning the marketing account for the Skycity Breakers, content creation company Frontside has launched a new service called ‘Frontside InHouse’ which, as you might have guessed, brings all of Skycity Breakers content production in house.

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