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A painful countdown

Game of Thrones is a show largely built on political intrigue, the dynamic between good and evil, the horror of war and ambition, giant dragons, the always-approaching threat of winter and the gratuitous chopping off of appendages. Of all these possible areas of interest, Denmark-based creative agency  Seligemig decided to focus on the last one for its campaign leading up to the release of season five of the hit show.

In a series of outdoor ads, the agency featured a countdown through the hands of the various charatcters featuring in the show. And what initially starts quite innocuously with what appears to be the five fingers of Daenerys Targaryen quickly descends until we are eventually left with the stump of Jaime Lannister.          

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