During the New Zealand Radio Awards, hosts Andrew Mulligan and Bryce Casey shared a series of faux Tweets supposedly posted by a series of celebrities during the event. Prime minister John Key, X Factor NZ host Dominic Bowden and even Queen Elizabeth (or Lizzie as she refers to herself) were victims of Photoshopped Tweets on the night.
By sharing the Tweets, the hosts were trying to encourage attendees to post Tweets tagged with #NZRadioAwards. And this approach of driving engagement is certainly much more entertaining than the usual case of a host asking people (really, really nicely) to Tweet with the hashtag.
