Ipsos has released the results of its ‘Most Influential Brands in New Zealand’ study and technology brands lead the pack, with Google, Facebook and Microsoft taking the top three spots respectively, alongside four local brands.
Ipsos has released the results of its ‘Most Influential Brands in New Zealand’ study and technology brands lead the pack, with Google, Facebook and Microsoft taking the top three spots respectively, alongside four local brands.
Whittaker’s has unveiled a new Destinations range in a star-studded video featuring Nigella Lawson and comedians turned chocolate enthusiasts Stephen Fry, Joanna Lumley and Bill Bailey.
Last week news broke of Labour’s appointment of Moss Group to manage its election campaign and now, the first work of the partnership has come to light with a number of similarities to that of the Labor Party across the ditch.
Go Media has announced it will be rolling out its first five digital billboards across Wellington, Hamilton, Tauranga, Palmerston North and Otaki.
The suspense is over as we continue our run down of the 2017 Hot List and our winners for Hottest Digital Media Brand—The Spinoff—and Hottest Digital Creator—Harkanwal Singh.
A flat tyre, an energy bill or an empty fridge would normally be met by a frustrated groan. However, in a new spot, AA Smartfuel sees the bright side in all these annoying instances.
In the wake of Roger Federer’s eighth Wimbledon title win, Nike has named him the king of the court in a new ‘RO8ER’ video.
A teacher who taught in a war zone, an environmental activist who put her body in harm’s way and an unlikely speaker of Te Reo come together in a heartwarming spot that serves to showcase that being a New Zealander has less to do with the way we look and far more to do with who we are.
Branded Snapchat lenses are becoming an increasingly popular marketing tool and now, Bacardi is breaking new ground with the idea by creating a music video out of users’ videos.
The suspense is over as we continue our run down of the 2017 Hot List, celebrating our winners for News Anchor, Production Company and Social Presence.
In the wake of another strong survey result for NZME, we talk to head of agency markets Matt Headland about what it’s doing to narrow the gap separating its audience from that of MediaWorks.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
A new global campaign shot by Flying Fish to promote the new BMW 1 series features some of the City of Sails’ most iconic sights.
Meat & Livestock Australia (MLA) wants you to stop undermining “the greatest meat on earth” in its latest campaign via Sydney-based agency The Monkeys.
Nike Australia has taken a fresh approach to its ‘Just Do It’ slogan, in a series of videos showing athletes going to extreme measures to make their workouts extra challenging.
The suspense is over as we run down the results of our 2017 Hot List where we direct our attention now to the best of the best from the silver screen.
Independent mobile ad tech company Big Mobile has announced its acquisition of Made Media, a New Zealand mobile display advertising business.
The suspense is over as we run down the results of our 2017 Hot List, and today, we celebrate the winners for Radio Brand and Show: Mai FM and ZM’s Fletch, Vaughan & Megan.
The suspense is over as we run down the results of our 2017 Hot List, starting off with the winners for Magazine and Editor: Bauer’s Paperboy and The Spinoff’s Duncan Greive.
Air New Zealand has continued its elaborate safety video tradition with a new four-minute spot that features actors Katie Holmes and Cuba Gooding Jr. But when it comes to the clip’s whimsical surrealism, has the airline ripped off a music video by Coldplay?
In an effort to lift the levels of diversity across the marketing, advertising and communications industry, the Commercial Communications Council (CCC) has formed a Diversity and Inclusiveness Council. PLUS: It’s launched a voluntary survey to better understand the current state of diversity.
After more than ten years leading OMD New Zealand as CEO, Kath Watson has announced her resignation. PLUS: OMD is in the final stages of appointing her replacement.
Advertising’s done all sorts of things to grab people’s attention, and frankly, these mothers are unimpressed.
Game of Thrones season seven hits screens next week and Phantom Billstickers and Sky have created a chilling reminder for fans.
Mazda hopes to stop people from scrolling through social media while driving, with a reminder of the consequences playing out on the newsfeed.
The Clemenger Group New Zealand has announced a majority investment in research/customer intelligence company Perceptive Group in a move designed to add data-driven marketing capabilities to its offering.
ASB’s first TVC via With Collective features the ‘Ghost of San Francisco’ as the bank celebrates the America’s Cup win with a cheeky smile.
Nielsen and the Industry Research Group (IRG) are currently in the process of rethinking the CMI media research product in a bid to develop a service that better meets the needs of communications planners. PLUS: help the industry by completing the survey.