Who’s it for: Vogel’s by Shine and Curious Films
Why we like it: Achieving diversity in a campaign to truly reflect what a country looks like is no easy task, with many efforts coming across as contrived, fabricated efforts. However, this spot by Vogel’s avoids all these pitfalls by bringing a collection of eight exceptional stories together around a single table. In doing so, the bread brand shows us what it means to be a Kiwi at a time when the country is changing. And it’s a message that’s resonated with consumers, with Facebook comments including remarks like “a truly beautiful advert”, “the best advert I have seen in a very long time”, “brilliant effort to illustrate how wonderful, unique and diverse NZers are” and “talk about bring a tear to your eye”.
Who’s it for: BMW by Flying Fish
Why we like it: Recognise Karangahape Road and Fort Lane in this spot? No need for a double take, it’s them. Not only does this spot showcase the new BMW, it also turns Auckland into a driver’s dream, with empty streets and a long unoccupied straight across the Harbour Bridge. Even if it’s not quite a true representation of the usually traffic-filled city that cars crawl through on most days, it’s a great opportunity for our local city to be seen around the world as well as the production company Flying Fish.
Who’s it for: Whittaker’s by Assignment Group.
Why we like it: It’s been a while since we’ve seen Nigella Lawson front a Whittaker’s campaign and this time she’s joined by British comedians Stephen Fry, Joanna Lumley and Bill Bailey who all appear to fizz over the brand’s new Destinations range. While Lawson has typically taken a sultry tone in Whittaker’s spots, this time, she barely gets a word in as her friends take more of ‘a children in a candy store’ approach to building hype over flavours like ‘Nicaraguan Heirloom Dark Chocolate’, ‘Italian Piedmont Hazelnut’ and ‘Caramelised Pecans, Waffle and Canadian Maple Syrup’.