Karma Cola and Wellington’s Roxy Cinema have come together to create a Hollywood romance and Americana-inspired beverage called Roxy Cherry Cola.
Karma Cola and Wellington’s Roxy Cinema have come together to create a Hollywood romance and Americana-inspired beverage called Roxy Cherry Cola.
Sky put the running back in a marathon in a launch campaign for Game of Thrones season seven.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Public Trust and Ogilvy & Mather are tackling the topic of death in the hope it will urge New Zealanders to better prepare for the future.
Pak’nSave has celebrated its birthday by bringing out Stickman’s super hero alter ego in a ‘Super Birthday Deals’ campaign via FCB, featuring a SnapChat lens.
Wendy’s and Augusto are getting real about bacon addiction in a new camping to promote the new range of Baconator burgers.
FlexiGroup is targeting millennials with its new Oxipay product that fulfils their desire to manage their money without racking up long-term debt.
Through his Giggle Entertainment network of 1,200 screens across the country, Del Shaw hopes to entertain customers sitting in waiting rooms. And as it turns out, generating a few laughs also has some business potential.
The greatest marvels of architecture didn’t simply appear one day; they were built one brick at a time. As it turns out, ideas in advertising and design are no different.
Industry happenings at Yellow, Richards Partners, Yahoo, Kargo, Lightbox, Uno Loco and Mazda.
Finalists have been announced for this year’s Best Design Awards. As always, they’re a pretty talented bunch.
Volkswagen has turned a car into art with a blind photographer.
DDB chief creative officer Damon Stapleton recently faced one of the tougher interviews of his career while in Cannes.
A Danish brewing company, Tuborg, is tackling excessive drinking by turning the music down.
A year on from unveiling its refreshed brand, Mercury has released a campaign via FCB that celebrates the success of its e-bike push and continues to demonstrate its ‘Energy Made Wonderful’ messaging.
The Magazine Publishers Associations has announced the 123 finalists across 16 publishers vying for glory at this year’s Magazine Media Awards.
NBA star Steven Adams is set to take to the green next month for a celebrity-filled charity golf tournament by Local sports television, media and events company Sports Inc. for Sports Pathways Trust.
Radio might be one of the oldest media channels around, but with over three million New Zealanders still tuning into the airwaves on a weekly basis, it continues to have a strong hold on the attention of today’s listeners. We chat to TRB general manager Peter Richardson about why radio is still grooving despite all the changes in media.
Labour today announced that it would be jettisoning its previous slogan, ‘A fresh approach, for the more action-oriented, Nike-esque ‘Let’s do this’ to accompany new leader Jacinda Ardern as she heads into the final seven weeks of the campaign trail. We look at a few other examples of slogans that were dumped and replaced by others.
Colenso BBDO has appointed Beth O’Brien and Thomas Darlow as creative group heads at the agency.
To mark its partnership with The Block NZ, Haier has taken to the tools with former contestants to help Kiwis in need for a campaign via PR agency Sherson Willis.
The Labour Party’s made a dig at the National Party in a clever online marketing ploy.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Leading the way at the finalist stage of the TVNZ-NZ Marketing Awards is Auckland Transport/AT Metro, which has been recognised as a finalist nine times, followed by Lion Breweries with six nods, and Loyalty NZ and ANZ both on five. VTNZ and Air New Zealand are also in the running with four finalist entries apiece.
The rapid rise of influencer marketing has raised numerous questions and many have jumped in with a transactional model that can harm clients. WeAreTenzing takes a different approach, as it focuses on long-term holistic client welfare. We talk to CEO Brooke Howard-Smith about why influencer marketing works, how it’s helping to future-proof local athletes and why it puts influencers at the heart of a company.
Les Mills and Motion Sickness are challenging gyms and their members to change their game in a new B2B turned B2C campaign that brings to life the music, movement and people behind Les Mills Grit.
Isreali beauty cosmetics retailer Super-Pharm and BBR Saatchi & Saatchi are on a mission to increase the number of local beauty vloggers with a Beauty Vlogger Academy.
Three creatives from Droga5 New York have been lured back to New Zealand to take up creative director roles, with Lisa Fedyszyn and Jonathan McMahon joining Ogilvy & Mather and Rory Mckechnie returning to DDB.