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FCB Media has announced the appointment of New Zealand media investment specialist David Turner to the role of head of investment—a newly created position in FCB Media’s leadership team.
It was 2014 that Spark announced its partnership with Kiwi NBA player Steven Adams and the Auckland Council to open five basketball courts around Auckland in a campaign called ‘The Boroughs’, and last week, it finally met that promise with the opening of the East Auckland court.
To mark the 10th anniversary of the Battle of the Ad Bands (Botab), Flying Fish and the Comms Council have announced a battle of the decades this year.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Flying Fish is celebrating international recognition of its director Christine Jeffs, who’s been invited into the Academy Of Motion Pictures this week.
It’s London Pride Week and Wieden + Kennedy is celebrating with 100 arse-shaped vases.
Tourism New Zealand has kicked off the first campaign of a four-year strategy to target a greater array of visitors into more of New Zealand’s regions and encourage off-peak travel by tapping into audiences’ holiday dreams.
Foodstuffs has launched a new small-format grocery brand linked to its existing New World offering called Fresh Collective by New World. The first store on Auckland’s North Shore reopened with its new look on July 4.
Voltaren, Kraft Heinz and The University of Otago show us how it’s done.
The University of Otago has rolled out a new ‘Only Otago’ campaign via Rainger & Rolfe, featuring real students sharing their experiences of student life in Dunedin.
Industry happenings at MediaWorks, Anthem, Mana magazine and Napier City Council.
Sports brand campaigns have long been known for sharing motivational messages through male voiceovers. However, Adidas is mixing that up in a new campaign called #FanTheFire.
With media planning an increasingly overwhelming task due to there being so many sources of audiences, The Magazine Bureau is offering a solution for clients and media agencies by bringing together magazines and their audiences to create a range of reachable demographics.
All Black Ben Smith goes back to school in a new campaign for Voltaren, to share his knowledge with King’s High School rugby players.
Consumer data and insights company Pureprofile has announced a partnership agreement with AA Smartfuel, a move designed to boost its consumer acquisition pathway and create opportunities for brands that are members of the programme.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Kettle Corn, Unicorn and Glazed donut are among the fan-created flavours that Oreo’s made in an effort to find its new cookie.
NZME’s Restaurant Hub is hoping to encourage New Zealanders out of their kitchens and into the country’s eateries with a new campaign to promote its booking and takeaway services.
Sugar & Partners has announced a new communications partnership with New Zealand Natural.
Paramount Pictures is giving New Zealanders a Transformers-themed makeover on Snapchat to celebrate the release of Transformers: The Last Knight.
In the wake of Emirates Team New Zealand’s victory over Oracle Team USA, we take a look at the brand activity supporting the team on its way to the America’s Cup.
It was over five years ago QMS NZ launched the first local outdoor measurement tool and now, it’s delivering its smartest insights yet, with the addition of mobile data to its Datalab products.
Following the launch of the Magazine Publishers Association (MPA) Magazine 360 website, we ask media strategists how they’ve incorporated it into the planning mix and how it’s changing the perception of magazines.
Admit it, when you’re watching TV and the ads come on, your head drops to your phone and remains there until your programme resumes. American telecommunications equipment company Qualcomm has embraced this phenomenon with some clever advertising.
Local listeners will no longer be able to access Pandora with news that the company is closing its Australia and New Zealand offices.
A round of applause to Pak’nSave, New Zealand Transport Agency and Mastercard.
Ever tried swapping business cards with four, five, even ten different people all at the same time? This video provides an organised, rather well-regimented method of doing just that.
In light of Emirates Team New Zealand’s epic triumph, Stickman’s been quick come out with his own reenactment of this morning’s action.
With the All Blacks vs Lions matches an occasion for both hardcore enthusiasts and fairweather fans alike, plenty of brands have been quick to grab a slice of the sport’s lucrative commercial pie. In honour of this, we present to you our completely arbitrary set of awards for rugby mania in adland.
