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This post was created by one of the small but mighty StopPress team of journalists. Among their number are: Zahra Shahtahmasebi, Niko Kloeten, Penny Murray and Rachel Tsai. Send your news to [email protected].

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Flying Fish brings out the Haka to lure British audiences
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From a boppy spot about Kiwi cliches to a somewhat awkward tour around Auckland’s best ‘training grounds’, there’s been no shortage of ads promoting the much anticipated Lions Tour. Many of the ads have focused on highlighting New Zealand’s scenery and culture, and Flying Fish has continued the tradition with a spot for Sky Sports UK.

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Be like a fish: Sealord encourages New Zealanders to get healthy
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Almost one in three New Zealand adults aged 15 years and over are obese as well as one in nine children aged two to 14 years, and now Sealord is taking a stand to reduce those rates. It’s on a mission to make New Zealand healthier in a new brand platform, by Ogilvy & Mather, which kicks off with a story about a father and daughter learning to swim.

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Volkswagen meets Swan Lake
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Remember when Jean-Claud Van Damme did the splits between two Volvo trucks? Now Volkswagen is playing in the mesmerising car ad space with a ballet-inspired spot to promote its Crafter van.

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Pokemon Go one year on
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It’s been a year since Pokemon Go launched, causing people to roam the streets and turning Auckland’s Mission Bay into a sea of people walking head down in search of the AI creatures. Now, to mark the anniversary, its maker is celebrating the cities that catch the most Pokemon.

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Horse’s Mouth: Josh Moore, Y&R NZ
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Earlier this year, Josh Moore told NZ Marketing the Effies were among the most important advertising shows in the world. Now, Y&R NZ has nabbed itself a Grand Effie at the 2017 North American Effie Awards for ‘The McWhopper Proposal’. We revisit that interview to hear his thoughts on whether or not clients care about awards, and which of those awards actually matter.

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