BurgerFuel is branching out into the United States and it’s giving its first few American customers a Kiwi pen pal connection.
BurgerFuel is branching out into the United States and it’s giving its first few American customers a Kiwi pen pal connection.
From picking up a ‘hot’ German tourist to a full-on mariachi band, Mazda and 99 have launched a new campaign to celebrate the wide-ranging versatility of its BT-50 ute.
A common criticism often levelled at the outdoor advertising industry is that it lacks a single form of measurement to be applied across all providers. But APN Outdoor is looking to change that with a launch of a tool.
Industry happenings at MBM, Adshel, APN Outdoor, Yellow and RadioLive.
Attempting to get privileged Americans to relate to children living in poverty or danger can be difficult, so Youth Ambassadors in America is trying a new approach by letting the children do the talking.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
AMP is encouraging New Zealanders to get covered anytime, anywhere in a new campaign by Many Minds.
The Commercial Communications Council (CCC) this week released a report showing that the advertising industry contributes $6 billion to the New Zealand economy.
Best Ugly Bagels and Karma Cola have come together to create a do-good bagel dubbed the ‘Karma Bagel’ to raise money for cola families in Sierre Leone.
A clever media stunt for Weed B Gone has weeds following audiences across TV channels.
Colmar Brunton has announced the brand ads that had the most impact in April and while there’s usually an overall winner of the Ad Impact Award, this time, Sanitarium, Youi and 2degrees share the recognition.
Last year, Vodafone and FCB set out with an experiment that saw Red Bull driver Mad Mike whiz around a race track in a blacked out car, surviving only by the grace of Vodafone’s 4G network. Now, the ad has been recreated in seven different countries around the world, including one that puts actor Patrick Dempsey in the driving seat.
In the past week, both Adshel and APN Outdoor have announced another phase in their digital expansion.
With poverty a growing problem in Finland, the Salvation Army is encouraging the fortunate to help the misfortunate in a powerful campaign about how life can change in the blink of an eye.
June is set to be a big month for New Zealand sports stars and fans with the Americas Cup and the Lions Tour, and joining in the festivities with a song is Moa Brewing Co, which has launched an epic campaign that shows its support and encourages others to do the same.
To promote its annual Shark Week, Discovery has given a shark’s typical seal diet a musical flavour.
The leaves are turning and time is running out to show your thinking at the TVNZ-NZ Marketing Awards – entries close Friday 2 June at 5pm. Enter now to showcase your skills in one of the new categories.
As Ferndale was rocked by an unlikely volcanic eruption for its 25th anniversary edition, thousands of New Zealanders tuned into Shortland Street as TVNZ reports a bumper audience of 630,000 for the interminable soap.
Last night, the best of New Zealand’s PR practitioners were recognised at the PRINZ Awards Gala Dinner where Campbell Squared Communications and Resolve Communications shared the Supreme Award for work that’s had a positive impact on their respective communities.
Photographer Lee Howell and Q Brand Agency have taken over Eden Park with ‘Our Neighbourhood’, an exhibition about the stadium’s local community.
With many Brazilian adults yet to leave the nest, real estate portal Zap turned to FCB Brazil to help parents give their adult children a hint.
The wrangle of the P’s has now reached legal heights as Paypal announces its suing Pandora.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Having made a name for itself with its in-your-face adverts, Big Save Furniture has decided to shift gears as it shows off a gentler side in its latest campaign.
Jeep put its adventure loving fans to the test with some outdoor inspired snacks.
Whittaker’s is getting in on the Lions Tour action by releasing ‘The Full Eighty’—a new chocolate flavour that pays tribute to the staying-power of the All Blacks.
Think Kiwis and Australians are the same? Think again, according to new research by Kantar TNS, which identifies the differences marketers should be aware of when running trans-Tasman campaigns.
Faced with the challenge of changing retirees perception that villages are “God’s waiting room”, Metlifecare gave its branding a makeover with new logos, initiatives for residents and platforms to tell their stories.
It’s only fitting in an election year, that a word usually reserved for political debate has become the key talking point in advertising. So how far, exactly are we from ensuring ‘transparency’ in digital media?